How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
Topic: Economic Recession
What to do if you lose your SEO job: The emergency handbook
Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.
How AI can recession-proof your business
As economic headwinds threaten your business, adopting an automation solution can minimize a negative impact on your organization.
Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
Marketing during COVID means ongoing experimentation [Video]
Why you should continue to test and adjust messaging as customer needs and behaviors shift.
SEO will be a primary focus for marketers during the downturn, says survey
Respondents said SEO was their top performing channel last year and is more likely to be maintained going forward.
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.
Internet Ad Revenue Hit Record High In Q4 2009
Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says that U.S. online ad revenue hit an all-time high of $6.3 billion in Q4 of 2009, a 2.6% increase over the fourth quarter of 2008 and a 14% increase over Q3 of 2009. […]
Wikia Search To Close Up Shop
News.com reports that Wikia Search is giving up and closing up shop. Search Wikia launched an alpha release in January 2008, where Chris Sherman gave it a poor review. Jimmy Wales, founder of Wikia, told News.com “It was going to take at least an another year to two before it’s usable by the public, and […]
Google Revenues Beat Street, Economic Uncertainty Lingers
Google reported better-than-expected earnings this afternoon. Here are the top-level highlights: Google reported revenues of $5.70 billion for the quarter ended December 31, 2008, an increase of 18% compared to the fourth quarter of 2007 and an increase of 3% compared to the third quarter of 2008. GAAP net income for the fourth quarter of […]
Report: Search Spending Off 8 Percent In Q4
While search engine marketing has been somewhat more durable during the recession (to date) than other media, that may not save SEM from negative growth. The Wall Street Journal is reporting on the latest Efficient Frontier search marketing report, set to be released tomorrow. According to the Journal, the report will state that SEM declined […]
Are PPC Budgets Increasing Or Decreasing In These Recessionary Times?
I have been hearing from many people in the search industry that the recession won’t impact the search space as much as other industries. In fact, many people feel that search will grow, while we see other industries take huge double-digit declines. I am skeptical about the search industry not taking a hit, in fact […]
Search Biz: MSFT Layoff Rumors, Google Chrome Complicates Mozilla Relationship & More
There are several gloom-and-doom reports in circulation today about Google, Microsoft, Web 2.0, and the entire Internet sector, for that matter — not exactly how you’d like to start out a holiday week, but so be it. Let’s get started, shall we? First up, we’ll hit the rumor mill. The Mini-Microsoft blog is getting and […]
Search Biz: Ballmer Talks Yahoo Deal; Google Slows Down In NC & Fires Back At Net Neutrality Critics
In a fairly lengthy interview this morning, Microsoft CEO Steve Ballmer tells the Wall Street Journal that he’s still interested in a deal with Yahoo, but says there are no talks happening right now. Perhaps to get that ball rolling again, though, Ballmer says a deal “would probably be better for both us, and certainly […]
Search Biz: Wall St. Flips On GOOG; Google Canning Slackers & More
When Google went public in August, 2004, co-founders Larry Page and Sergey Brin made no secret of the company’s disdain for how the Wall St. system of analyst ratings and recommendations works. They wrote a letter saying they had no interest in trying to manage analysts expectations and keep Wall St. happy on a quarterly […]
SearchBiz: Corn Farmers Oppose GoogleHoo; Online Ad Spending In Trouble?; McCain Campaign Upset With YouTube Takedowns
Roll Call this week lays out the current state of the Google-Yahoo advertising deal, and says Microsoft is exercising “its considerable political clout” in Washington, DC, against Google. The article portrays Microsoft as aggressively using its in-house and outside lobbyists to rally public and private support against the deal. And, get this, one of the […]
Online Ad Revenues Up Vs. 2007, Down Vs. Q2; Search A Relative Bright Spot
Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion […]
Search And Display Spending Diverge In Bad Economy
Traditional media is suffering in the current downturn/recession. For example, US print newspaper revenues were down 16 percent in the second quarter, compared with a year ago. Online (and Outdoor) are really the only media segments that are growing or holding their own (maybe TV). However, the Wall Street Journal reported yesterday about a divergence […]
Small, Local Businesses Taking Economic Downturn In Stride
The economic downturn is a reality, but the specific ways that it affects businesses run the gamut based on the size and type of business. During these times, small, local businesses often feel the pinch more quickly and sharply, causing some to take evasive maneuvers to keep afloat. Based on the Yellow Pages industry’s experience, […]
As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media
MediaPost has two stories today that start to answer a larger question about how the Internet will fare in a weakening economy. For some time people have been speculating that if the economy hits a meaningful downturn or heads into recession, what will happen to the Internet ad spend? The question is now being answered […]