The SEO career crisis is coming: Are you ready?
Learn how to navigate the uncertain future of SEO, keep your career stable and prepare for the next growth phase.
Topic: Employee retention
Why search marketing education is a MUST within companies
There's a critical gap in search marketing education and leadership within companies. Here's why addressing it matters and ways to solve it.
Understanding quiet quitting in SEO – the silent exodus
By prioritizing the needs and well-being of your team, you can create a work environment that is conducive to success and retention.
The cost of bad communication is skyrocketing — what CMOs need to know
New research reveals what’s hindering collaboration and productivity in the era of hybrid work—and what marketers need to know for success.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
Replay: Addressing diversity, recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company's recruiting, hiring and retainment practices.
Google’s #1 Son Silverstein Speaks, Android’s Sung Exits
Craig Silverstein, Google’s first employee, is still the company’s director of technology. The question is why? He’s undoubtedly in a financial position where he no longer has to work. Maybe that’s precisely why he remains at Google, connected to the founders and their vision of the company. Silverstein was in Gainesville Florida for his 20th […]
Google Using Algorithm To Find Potential Defectors
According to the Wall Street Journal Google is trying to apply its own search techniques to the problem of employee retention: Concerned a brain drain could hurt its long-term ability to compete, Google Inc. is tackling the problem with its typical tool: an algorithm. The Internet search giant recently began crunching data from employee reviews […]
Fortune On Google’s Challenges: Employee Retention, Innovation, Maintaining Its Culture
There’s a famous B.B. King blues tune called “The Thrill Is Gone.” I was recently on the phone with a Google employee (director level) who was expressing that very sentiment about his experience there. I was surprised to hear that from this particular individual. However, Google has seen some high profile departures and, dare I […]
Court Documents: Microsoft Allocates $1.5 Billion For Yahoo Employee Retention
Court documents cited by the Wall Street Journal (also CNET) show that Microsoft has set aside $1.5 billion to retain Yahoo employees in the event of a successful takeover. This is apparently not tied to the generous “poison pill” severance packages that Yahoo put in place in the event of a Microsoft acquisition. The statement […]
Van Natta To Leave Facebook, Yahoo Offers Enhanced Severance To Retain Employees
AllThingsD first reported yesterday that Facebook CRO (formerly COO) Owen Van Natta is leaving the social network to pursue his desire to be a CEO. You could take all this at face value or read something more into Van Natta’s departure, depending on how skeptical/cynical you are. All the public statements, however, were favorable and […]
MicroHoo: Boon Or Bust For Yahoo?
Yahoo has had a morale problem for some time, according to anecdotal reports from company insiders. Jerry Yang and other executives at the company have been trying urgently to fix that and restore the company’s former, dare I say it, esprit de corps. I had been told by one Yahoo engineer informally last week that […]
Google’s Alumni Reveal Reasons for Departure
At the Web 2.0 conference John Battelle interviewed several prominent former Google employees about their reasons for the leaving the company, the culture there, and its challenges as the company continues to grow. InformationWeek captures some of that discussion.
Is Google Losing Its Magic For Employees?
Today’s Wall Street Journal featured an article entitled Start-Ups Make Inroads With Google’s Work Force, which focused on emerging potential retention problems at Google (in particular vs. Facebook). Yahoo has recently shed – both voluntarily and involuntarily – a number of high profile employees and suffered negative publicity from some of those departures. Now it […]