Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Topic: Fox Business
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”
Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […]
Bing Launches News, Sports, Weather & Finance Apps For Windows Phone 8
After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today it has launched News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the mobile versions offer a new collection of apps for Windows Phone 8 users. Bing News App Bing […]
SearchCap: The Day In Search, January 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range […]
Google Makes Modest Comeback In China
Google is making a slow comeback in China — in more ways that one. Earlier this month Google CFO Patrick Pichette was quoted in The Times of London suggesting that Google would “return” to China in a more forceful way in the not-too-distant future. The company stopped censoring its results last year and started redirecting […]
Google Can’t Seem to Quit China
Google doesn’t really want to be out of China it appears. Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind GMail hacking the company is contemplating a “return” to the Chinese market. In fact it’s still there but in a half-hearted way. Google CFO Patrick Pichette told the […]
Why Isn’t There More “Internal Syndication” of Video Content?
Let’s face it – unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars. Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of […]
Search Biz: Yahoo-Microsoft Talks Over! Google CEO Downplays iPhone Conflict, Says Google Has No “Evilmeter,” & The Argument Against MSFT CEO Steve Ballmer
Today’s Search Biz is a nearly all Google column. Barry wrote about departures at Yahoo and Ask, which were originally part of today’s roundup. So today’s column is mostly culled from a series of interviews in which Google CEO Eric Schmidt opines about a range of topics, from Android-iPhone competition to whether Google has become […]
Aftermath: Yahoo Still Open To Deals; Stock Largely Survives
With the first day over since Microsoft bailed on Yahoo, I find myself chuckling with agreement over Valleywag’s "Post-Microsoft, Yahoo shares ‘plunge’ from $19 to $24.60" headline. Yahoo fared far better than many had predicted. Part of that may be due to thoughts that it is not all over yet for a Yahoo-Microsoft marriage or […]