Topic: France

SearchCap: The Day In Search, November 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Yahoo, Bing Bury GeoCities.com, But Some Zombie Sites Are Still Alive Although some GeoCities web sites are still online, all three major search engines have removed the domain from their […]

Study: Google, The “Most Attractive Employer”

Universum released a report that shows Google is the “most attractive employer” globally. Google was ranked number one in both the top 50 global businesses and engineering companies. Microsoft was also up there on that list, ranked as number three for business and 2 for engineering. The study asked about 120,000 students at “top academic […]

Live Blogging From The Google Discover Music Launch Event

The expected Google Music Search is real, and our Google Music Search 2.0 Launches With Musical “OneBox” story provides the play-by-play of how it works. Be sure to read that! From me, the color commentary out of today’s launch event at Capitol Records in Hollywood. I’ll be live blogging the news. We’re expecting some musical […]

Gems In The Google SEM Toolbox

Already its own specialty of digital marketing and now almost 50% of all online advertising budgets, paid search has fully grown into its own channel. A quick bit of research can quickly uncover a multitude of blogs, books, tools, companies, etc. all focused on the topic and within this channel, there’s even more fragmentation and […]

SearchCap: The Day In Search, October 19, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supporting A Global Brand Campaign With SEM On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a […]

Google Expands “Going Google” Enterprise Ad Campaign

Google has decided to extend and pick up the pace of its “Going Google” (Apps and enterprise products) traditional media campaign. The ads were first launched in August in four cities with billboards. Now Google says the campaign will be expanded globally to “the U.K., France, Canada, Japan, Australia and Singapore” and appear “in train […]

SearchCap: The Day In Search, October 14, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]

Buy YouTube Promoted Videos Through Google AdWords

The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com. […]

SearchCap: The Day In Search, October 5, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East 2009 Day One Live Blogging Day one of the SMX East 2009 show is just about done. Here is some of the live blogging coverage from the day. If […]

Liveblogging The Yahoo “It’s You” Press Conference

Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The Internet Is Under New Management, Yours.” The company is holding a press conference shortly, and I’m here liveblogging it. Let’s do this. We’re waiting. So are you. Yahoo CEO Carol Bartz up, welcoming people. […]

Yahoo Goes Live With New Search Format

Yahoo has now gone live with its new search format. There’s nothing radical or “game changing.” However, there are some nice upgrades and improvements. Most prominently, it features a new left column that allows users to filter results by Search Monkey content providers or refine by related concepts. It also features more prominent placement for […]

SEO

Department Of Justice Files Objections To Google Book Search Settlement

As expected, the US Department Of Justice today has filed a list of objections and modifications it would like seen made in the proposed settlement to the Google Book Search lawsuit. It’s not saying that the settlement should go back to square one. In fact, it suggests that “momentum” potentially could be lost to improve […]

SearchCap: The Day In Search, September 8, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Praises Twitter, Google & Facebook — But Not Microsoft’s Xbox Does today’s speech from President Barack Obama to school children across the United States need any more controversy? Having listened […]

Google Gives Some Ground In Books Row, France Moves To Protect “Orphans”

Google reportedly made a number of concessions to European officials concerned about the European implications of the Google Books Search settlement deal. The company is fighting on both sides of the Atlantic to gain regulatory and judicial acceptance of the deal previously announced, which has been criticized by a number of self-interested parties and legal […]

French Upset Over Google Library Deal, Lawyer-Author Files New Arguments Against Book Search Settlement

It’s probably fair to say that the French have a love-hate relationship with American culture, companies and institutions. (The same could be said for some Americans; remember “freedom fries”?) The latest expression of the negative side of that equation in the Gallic world is disappointment over an apparently impending agreement between the French national library and […]

Yahoo’s New Homepage Gets Personal, Tests Search Filters

When I heard about the call with Yahoo yesterday, which was to feature “a significant announcement,” I thought: “Bing, here it is.” When it turned out the call was about a formal announcement of the new Yahoo homepage I was disappointed; it seemed anti-climactic. The existence of a forthcoming Yahoo homepage redesign has been known […]

Yahoo Improves EU Mapping, Does It Still See Maps As Strategic?

These days it’s hard to remember that at one time Yahoo was the pioneer in dynamic mapping. It introduced enhanced local search features and capabilities into the map before Google, Microsoft and MapQuest. At a certain point, however, Yahoo opted out of the map feature wars that erupted between Google and Microsoft (StreetView, 3D, aerial, […]

Russian Roulette: McAfee Details Web’s Riskiest Search Terms

Somewhere online right now there’s a music fan who’s big on free downloads, likes Coldplay’s “Viva La Vida” but doesn’t know the lyrics, is looking for free ringtones, uses MySpace, likes to play solitaire and wants the latest game cheats. Like many of us, s/he uses a search engine to find all of these things. […]

Google To Allow Trademarks To Be Used In AdWords Copy In US

Google, which recently liberalized the use of trademark terms as a trigger for showing ads, has again opened up its ad policies to allow trademark terms to be used within ad copy, in certain circumstances, within the United States. Currently, registered trademark holders can request that Google prevent their trademarks from being used in ad […]

Google AdWords Opens Up Trademarked Bidding To Most Countries

BrandVerity tipped me off to news that Google has modified its AdWords trademark policy to allow bidding on trademarked terms in 190 new countries. The policy is in line with the same trademark policy that we have in the United States, Canada, United Kingdom and Ireland. I asked Google for a comment on this change, […]

Impressive: The Wolfram Alpha “Fact Engine”

Much attention has been focused on the forthcoming Wolfram Alpha search service. Will it be as important as Google has become? Perhaps! A new search paradigm? Yes! Or at least a new way of gathering information. A Google-killer? Nope! But when the service launches, it should become an essential in anyone’s search tool kit. Wolfram […]

Google Slowly Turning YouTube Into A Moneymaker

There are signs this week that Google is slowly turning YouTube into a legitimate source of revenue, but there are also questions whether that’s happening quickly enough and if the revenue will ever become a profit. Let’s start with an AdAge article that reports YouTube is selling ads on about 9% of its video views […]

What France Can Teach Us About Search Success

If you needed evidence that we’re living in the age of Google, look no farther than France. Ville d’Eu (more commonly known as simply “EU”) is thinking of changing its name in order to rank more easily in Google.  Search for [EU], says the mayor, and information about the town is drowned out by results […]

Google Finally Releases Google Mobile App For Windows Mobile

Google has announced the much anticipated release of the Google Mobile App for Windows Mobile. To get this app on your Windows Mobile device either go to https://www.google.com/mobile/winmo/ on your browser or visit https://m.google.com on your mobile phone. Here is a video of it in action: This currently works for Windows Mobile users located in […]

Privacy Critics Don’t Give Google Enough ‘Latitude’

Since it launched a couple days ago there have been several predictable responses from persistent Google critics who regard the new location-aware Latitude service on Google Maps as a threat to privacy. The phrases “tracking,” “stalking” and “Big Brother” popped up in a range of articles in mainstream news outlets. Those stories were quickly written […]

Virtual Earth’s First 2009 Imagery Update

The Virtual Earth Blog announced their first 2009 imagery update, including about 100TB of new images. The major updates include the new Digital Globe satellite imagery they recently licensed and “bird’s eye” photos of Paris, France. There are literally tons of updates to the imagery, from satellite to bird’s eye to orthos. For the full […]

Google Latitude Turns Maps (For Mobile) Into Social Tool

Google Latitude is now live, a new service from Google that allows you to send your location to Google Maps and share it with friends via many mobile phones (not the iPhone yet, but that’s coming). Some might call the just-launched Google Latitude (part of a new version of Google Maps for Mobile) “son of […]

Another French Court Rules Against Google On Trademark Claim

Google has been ordered to pay a total of €350,000 ($454,000) for violating two companies’ trademarks by allowing other companies to bid on those marks in AdWords in France. Google is appealing. According to a report in The Register: When web users typed the trade marked terms ‘voyageur du monde’ and ‘terres aventure’ into Google […]

Has Microsoft Live Search Detected Malware On Your Site?

Recently, Microsoft Live Search added malware warnings to their search results. If a searcher clicks a result that Microsoft has detected contains malware, a popup warns then not to proceed to the site. As Matt noted yesterday, Google and Yahoo! also provide malware warnings to searchers. How can you find out if Microsoft has flagged […]

Google Ad Planner Adds Features, Opens To Everyone

Almost five months after its debut as an invite-only beta, Google Ad Planner is now available to all Google account holders and has a few new features, too, according to Google’s announcement Monday. Ad Planner is a tool that lets advertisers identify web sites that might be good places to advertise — even web sites […]