Topic: Ginny Marvin

SearchCap: Local SEO survey, Moz domain authority and GOOG earnings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 takeaways from Google’s Q4 2018 earnings for search marketersFeb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Moz upgrades […]

SEO

SearchCap: Super Bowl search ads, testing search ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing doesn’t show ads for queries around Super Bowl commercials, while Google doesFeb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? […]

SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]

SEO

SearchCap: Google Ads management, search click data & new writers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Data: Google organic search CTRs decline on desktop, see big drop on phonesJan 24, 2019 by Greg Sterling Mobile organic clicks on declined roughly 10 points between 2016 and 2018. Google […]

SEO

SearchCap: Cortana integration efforts & content accessibility

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft seeks more Cortana distribution, deeper integration on Android, iOS Jan 18, 2019 by Greg Sterling We’re heading toward a voice-first world for publishers, retailers and brands. Leveraging Amazon search ads […]

SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]

SearchCap: SEO at Google, Sitelink ad tips & SMX Munich

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to avoid a site migration disaster Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers […]

SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]

SearchCap: Google related searches, YouTube call to actions & Conductor Actions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]

SearchCap: Google Ads exact match name and brands in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Protect your brand in searchDec 12, 2018 by Digital Marketing Depot 98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. […]

SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads showing Black Friday click, impression share trends in OverviewsNov 19, 2018 by Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over […]

SearchCap: Digital agency survey & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Help us understand how digital agencies are evolving: Take our surveyNov 15, 2018 by Ginny Marvin If you work at a digital agency, we want to hear from you. Recent Headlines […]

SearchCap: Google My Business app, Bing ads insights & web site trust

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads’ Competition Tab offers new insights, recommendationsNov 14, 2018 by Ginny Marvin Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Google releases improved GMB […]

SearchCap: Bing features, Amazon sponsored ads and link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing adds election information, redesigns image search, provides NFL answers, and word of the dayOct 30, 2018 by Barry Schwartz Bing highlights some search features that are popular during the upcoming […]