Topic: Google AdMob

SearchCap: The Day In Search, December 23, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Paying Luggage Fees At Two Bay Area Airports Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage […]

FTC To Take A Closer Look At Google-AdMob Transaction

The 30-day window for the FTC’s review of Google’s $750 million acquisition of AdMob is now up and the regulatory agency has decided it’s going to take a closer look at the impact of the deal (“second request”) on the nascent but rapidly evolving mobile advertising sector. This means that the FTC will be gathering […]

SEO

Google To Buy Yelp For $500 Million?

TechCrunch is reporting that Google is “advanced acquisition negotiations” to buy Yelp for $500 million or more. TechCrunch has been generally correct about many of the rumors it has reported recently (i.e., Google Phone) so we should take this seriously. Yelp has raised a little over $30 million over several funding rounds. Revenues are heading […]

Will Mobile Drive Growth For Yahoo?

Yahoo EVP Hilary Schneider told the Reuters Global Media Summit in New York that Yahoo was seeing “incredible . . . extraordinary” growth in mobile (she means usage primarily). The company, by several metrics, is one of the largest in mobile. It operates one of the top three mobile ad networks in the US and […]

Google Buys Teracent, Machine Learning Display Ad Technology

Google announced they have purchased Teracent, a company that uses machine learning to show the different display ad creatives based on dozens of factors. Google bought them to improve and better automate the display ad side of their ad serving technology. Google said: We think that this technology has great potential to improve display advertising […]

SearchCap: The Day In Search, November 12, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why I’m NOT Drinking The “Real-time Local Search” Kool-Aid I’m hearing more and more about “Real-Time Local Search” – that phrase is popping up everywhere; but I’m just not buying the […]

SearchCap: The Day In Search, November 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Expands Product Ads Google announced they are expanding the product ads within the AdWords listing that they have been testing for a while. Google said, in the U.S., searchers […]

GoogMob Deal “A Watershed Moment” For Mobile Advertising

Just as the introduction of the iPhone changed everything in the consumer world of mobile and helped usher in the era of the mobile internet, the pending Google acquisition of mobile display ad network AdMob is an almost equally significant event for mobile advertising. Over the past few years mobile advertising and marketing have been […]

SearchCap: The Day In Search, November 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Book Search Partners Ask For Four More Days Today is the deadline for Google and its partners in the Google Book Search settlement to submit a new version of the […]

Google Acquires AdMob, Mobile Display Ad Company

Google has acquired AdMob (www.admob.com), a popular mobile display ad company, for $750 million. Google has already built their own platform for AdSense on Mobile devices, but this acquisition gives Google access to AdMob’s more than 15,000 mobile Web sites and applications. There are more details about this acquisition at google.com/press/admob. Here is the email […]

SearchCap: The Day In Search, June 4, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Satya Nadella Keynote At Bing Search Summit Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Search Summit. It was an introduction to and tour […]

Google’s iPhone Ad Units, G1 Pre-Sells 1.5 Million?

On Friday, AdWeek reported that Google was creating and testing specialized ad units for full HTML mobile browsers, such as Safari on the iPhone. The idea is that the iPhone’s Safari browser (or Android, Skyfire, Opera) would be detected and alternative ads, and landing pages or iPhone optimized sites, would be substituted for conventional mobile […]

Google Formally Introduces AdSense For Mobile

After a period of beta testing, Google is rolling out AdSense For Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it’s aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.