Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year.
Topic: Google AdMob
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
Publishers are being asked to manage the consent process on behalf of Google.
SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in […]
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.
AdWords App For Android Now Supports Universal App Campaigns
New conversion columns are also available in the latest Android update.
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company.
Search Ads In Google Play Store Rolling Out For All Android App Marketers
App install ads appear in search results in the Play Store.
SMX Advanced 2015 Live Blog: Keynote Conversation With Jerry Dischler, VP AdWords
Danny Sullivan, Ginny Marvin speak with the head of Google search ads.
SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports Quickly assess settings and performance across campaigns and ad groups. Coming Soon: “Now On Tap,” An Expanded Version Of […]
Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display
New campaign type is designed to give developers big scale for minimal work.
No Whammies! Google To Test Social Casino Game Ads
Ads to appear across Google ad networks including mobile apps, search, display and video.
Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2 2013. Year-over-year click volume increased 17 percent over Q3 2013. But, click […]
Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”
It’s still happening. Google reported on Thursday that the average cost-per-click (CPC) was down again in Q2 from the prior year, marking the eleventh consecutive quarter in which the average CPC fell year-over-year. Some analysts and news outlets have been pointing to this as evidence of Google’s “mobile problem” — the problem Enhanced Campaigns was […]
App Annie Adds New Tools For Better App SEO, Paid Visibility
App Annie, which offers app store analytics, is announcing new features and capabilities for mobile app publishers and developers this morning. The company is adding more ad network data and analytics; it’s also offering new tools to help boost App Store Optimization (ASO). Both of these are directed toward what might be called app-user acquisition […]
Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product […]
SearchCap: The Day In Search, November 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th […]
SearchCap: The Day In Search, March 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PPC Tablet Spending Up 112%, Smartphones Up 113% The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, […]
SearchCap: The Day In Search, June 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gets Its Own Knowledge Graph Via Britannica Partnership Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online […]
How “Facebook Search” Could Help Google Escape The Antitrust Noose
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine business. Look at the proliferation of what are […]
SearchCap: The Day In Search, February 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More Google has confirmed a new Panda update at the same time that it’s […]
Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012
Former AdMob executive Jason Spero, who is now Google’s head of mobile sales, took the stage earlier today at the Mobile World Congress event in Barcelona to offer up some new, global smartphone user survey data and 2012 predictions. The Google-sponsored survey had a sample size of roughly 1,000 respondents in each of the represented […]
SearchCap: The Day In Search, February 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle’s Gone? Here’s Who Still Offers Private Searching You’ve probably read the news already that Scroogle is gone forever. It launched back in 2003 and was popular among searchers who wanted […]
SearchCap: The Day In Search, February 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter? Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly […]
SearchCap: The Day In Search, February 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Fewer Than 10 Results For Some Searches? It appears Google is testing showing fewer than the typical 10 web search results, in what might either be a test or […]
SearchCap: The Day In Search, February 15, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches […]
SearchCap: The Day In Search, February 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Paid Search Uncertainty Principle In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely […]
SearchCap: The Day In Search, February 8, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the […]
SearchCap: The Day In Search, January 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have […]
SearchCap: The Day In Search, December 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko Expands: Bigger Index, More Slashtags & New Design Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it […]
SearchCap: The Day In Search, December 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Christmas & Hanukkah Decorations To Search Results If you go to Google and search for variations of either [christmas] or [hanukkah], you will see Google has dressed up the […]
SMX East 2011: Mobile Search Ads
Mobile Search Ads Presentations from SMX East – NYC, NY, September 2011 Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that "mobile will be a larger business than the PC-Web," likely a […]
Guest Opinion: Is Google’s Privacy Move Really An Anti-Competitive Practice?
Fresh on the heels of a free pass from a befuddled congress after admitting that they are a monopoly, Google’s decision to cloak search query strings under the guise of privacy makes it clear they are doubling down on their abusive, anti-competitive practices. Consider the following points: Cloaking the referrer and the query string it […]
SearchCap: The Day In Search, October 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Publishers Get Display Reporting By Network Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get […]
Mobile Holiday Shopping: New Opportunities & Top Tactics For Success
To get us in the holiday spirit, let’s start with some stats: Mobile shopping is expected to grow by 40 percent year-over-year, and according to the latest Google trends data, 15 percent of search queries during the holiday season are expected to come from mobile devices. Based on a study conducted by Admob and featured on […]
Report: Search To Dominate Mobile Advertising By 2015
Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 […]
Google: 44 Percent Of Searches For Last-Minute Holiday Gifts Will Be Mobile
Google has done some calculations based on mobile query growth patterns over the past few years and come out with a remarkable projection for the coming holiday shopping season: “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.” […]
IAB: Display Trumps Search For Mobile Marketers
A new IAB-sponsored survey of 300 US-based corporations shows that branded apps and display advertising trump search marketing in mobile. According to the just-released survey almost twice as many marketers used mobile display advertising as used mobile search. Percent Using for Mobile Advertising I’m somewhat surprised by these findings. However the survey sample consisted of […]
FTC’s Google Probe Will Probably Come Away Empty Handed
On Friday Google confirmed that the FTC had launched a broad — really broad — investigation into its search and ads businesses seeking to determine whether the company was doing anything anti-competitive in the market. The news was immediately welcomed by some Google critics and competitors who believe the company is systematically abusing its power […]
Googleopoly: The Definitive Guide To Antitrust Investigations Against Google
We’re another step closer to the US Federal Trade Commission launching an expected antitrust investigation of Google. If it does, the FTC will join the EU and Texas in doing broad investigations. But Google’s been examined for antitrust issues many times before this and mostly come through OK. Here’s our comprehensive guide to Google and […]