6 Google Analytics 4 alternatives that marketers are switching to
Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts.
Topic: Google Analytics
Why people hate the Google Analytics 4 user interface
Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems they've been experiencing.
Unicorn sightings: The people who love Google Analytics 4 and why
Not everyone is complaining about GA4 – in fact, some marketers love it so much, they think it's 'better' than Universal Analytics.
10 things we hate about Google Analytics 4
GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll.
13 of the funniest reactions to GA4: The roast of Google Analytics 4
If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.
Universal Analytics is officially replaced by Google Analytics 4
The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why some data is still accessible.
GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin
Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don't like GA4.
GA4 for B2B: How to track events and conversions
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
Google recommends importing GA4 conversion data into Google Ads
Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.
Are you ready for Google Analytics 4? Have your say in our poll
GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it's time to have your say!
How non-retail advertisers can embrace value-based bidding in Google Ads
Here's what non-retail advertisers can do to embrace value-based bidding in Google Ads and how to make it work for your business.
A 5-step approach to optimizing websites with millions of pages
While optimizing massive websites can seem daunting, this five-step SEO approach can help you make the process more manageable.
GA4 launches AMP support
Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.
Google Ads fixes missing data issue
Marketers experienced issues with accessing the most up-to-date data on their Google Ads accounts.
Do your SEO and PPC teams need upskilling or reskilling?
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Google has removed attribution models in GA4
Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.
GA4 gives marketers choice in Google Ads conversion credit eligibility
Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.
Optimizing your Google Ads account: 10 advanced strategies
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Major Looker Studio GA4 connector update adds 170 new fields
You can create improved reports thanks to Looker Studio's latest update – but you'll have to refresh your GA4 data sources first.
Google Ads API v.14 is here, with 5 big updates
Advertisers are set to benefit from enhanced campaign management and performance thanks to the new features on Google Ads API V14.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
Google Analytics 4 audience builder gains six new dimensions and metrics
The new metrics include country, manual term, mobile device info, minute, new vs returning and session duration.
Google Search Console Insights adds your growing content report
This new report is designed to help those who have not associated their Search Console Insights property to their Google Analytics property.
How to convince leadership why they can’t ignore SEO
Struggling to get buy-in for your SEO efforts? Here are four things you can do to help leadership understand the value of investing in SEO.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
Google Analytics 4 audience builder gets a refresh
GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
Google UA historical data will be available until July 1, 2024
Turndown is also the same date for standard and 360 properties.
How to uncover the root cause of PPC performance changes
Here's how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track.
Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.
4 new Google Analytics 4 Home page features
Google has added a new welcome tutorial, made changes to the Suggested for you section and more.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
Google implements a new GA4 fractional, cross-channel web conversions feature
The new tracking enhancement could lead to more precise measurements and improved optimization.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
LinkedIn SEO guide: Optimizing your profile for more connections, better leads
Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide.
Google to sunset 4 attribution models in Ads and Analytics
First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.