How to create an enterprise SEO monthly report
An enterprise SEO monthly report has metrics like ROI that your C-suite can understand. Learn how to create an enterprise SEO monthly report.
Topic: Google Analytics
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
How to avoid 7 mistakes that tank retail Performance Max campaigns
Learn how you can avoid repeating some serious mistakes that advertisers have made with their Performance Max campaigns.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
12 new Google Analytics 4 ecommerce dimensions and metrics
Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.
TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft
Turning to some of the newer social media and advertising platforms can help brands activate more full-funnel digital strategies.
What is an SEO product manager?
SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without.
This day in search marketing history: January 5
Google AdWords introduces click-to-call ads, plus: IndexNow WordPress plugin, AdWords 2x budget change, search being solved and more.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
GA4 now lets you recreate Universal Analytics audiences, and personalize the Home page
The new features help make the transition into GA4 much easier.
How to set up a Google Ads account
Getting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup.
Facebook: A content marketing guide
Here's how to create a Facebook content plan that meshes well with your brand's overarching content marketing strategy.
New Google Analytics 4 Landing page report
GA4 users should see the new report in their dashboards automatically but can also add it manually.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
Hour and date dimensions now available in GA4
The new dimensions will be available across both Google Analytics 4 explorations and reporting customization.
3 new tools to measure Google app performance and privacy
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
GA4 gets new homepage experience, 5 new features
Google is also moving the Universal Analytics 360 properties’ sunset date from October 1, 2023 to July 1, 2024.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google Analytics v3 Search Console report query data restored
After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic's Search Console query report.
Google Ads turns 22: A look back at the biggest changes and advances in search
A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
How to do a content audit as painlessly as possible
Get a clear view of how your content helps (or hinders) your business goals. Here's a step-by-step guide for doing a content audit.
What is a content audit?
Here's what you need to know about content audits, why and when to do one, and tips and tools for getting started.
What is Google’s Looker Studio and how you can use it
Looker Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.
Google Data Studio now known as Looker Studio
Looker Studio Pro, a paid version, has also been announced.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
How to complete a website shutdown with a split migration
Shutting down a website is easy. But having to do it along with redirects can get complicated. Here's what you can do about it.
Google Analytics v3 Search Console report currently not showing query data
The data is showing in GA4 and in Search Console but not in Universal Analytics 3.
CMS integration and 2 other new Google tag feature updates
Three new tag features will make the recording, measurement, and installation of the new Google tag a lot less cumbersome.
11 steps to setting up a successful GA4 property
Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
GA4 now has an enhanced measurement option for Form interactions
A new 'form_start' interaction will measure the first time a user interacts with a form in a session.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing your Business Profile.
4 smarter ways to measure SEO effectiveness
Basic SEO metrics aren't effective indicators of success. Here's how to level up your traffic, ranking, conversion and link KPIs.