Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
Topic: Google Analytics
Google Analytics 4 adds new dimensions for measuring paid and organic traffic
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.
Local SEO success: How to track rankings, conversions, calls
Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success.
Transform enterprise SEO challenges into opportunities
Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities.
How to measure organic traffic in GA4
Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Google Analytics 4 launches additional instant support options and new video tutorials
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
PPC outlook: How advertisers can stay ahead in 2024
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
Power up your marketing programs with Google Analytics 4
Incorporate a data strategy that will give you a complete view of your customers.
How to link GA4 with Google Search Console
Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance.
How to combine GA4 and Google Ads for powerful paid search results
Tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
How to set up your PPC account
Payment information, key contact information, and permission access are housed at the account level in Google Ads. Each business or client should have a separate account, and there are times when one business will have multiple accounts. For text ads, Google enables advertisers to set up Responsive Search Ads. You can set up as many […]
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Google Analytics 4 properties can now be integrated with AdSense
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
Search Engine Land celebrates its 17th birthday
Search Engine Land launched Dec. 11, 2006. Today, we look back on a successful 2023 and look forward to an even greater 2024.
GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
Google Analytics is improving privacy features in anticipation of third-party cookie deprecation next year.
Google Analytics 4 rolls out new reports for linked 360 campaigns
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis.
GA4 updates explorations date range, data retention settings
Marketers will need to take action if the updates are likely to affect their Google Analytics accounts.
Google’s 2023 releases: A B2B marketer’s review
Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective.
Google Merchant Center is removing 4 attribution models from conversion tracking
First-click, linear, time-decay, and position-based options will no longer be available.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
9 tips for converting more organic traffic
Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates.
How to use Bard to get ahead of Google algorithm updates
Here's how Bard's real-time insights and direct access to Google resources can help you navigate algorithm changes.
Better, non-programmatic ways to go up the B2B funnel
Learn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.
Automated SEO reporting for clients: The agency’s guide
In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen your client-agency relationships.
Google Analytics 4 rolls out new Admin experience
The updated Admin page within GA4 has been redesigned to streamline administrative tasks for marketers.
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
GA4 exploration report: 3 ways to uncover website roadblocks
Turn your site’s roadblocks into opportunities for improvement. Unlock user experience insights and boost engagement with Google Analytics 4.
12 SEO pitfalls to avoid during a website platform migration
Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition.
SearchBot: Analytics expert
I’ve been “pre-prompted” as a business & analytics expert with expertise in marketing analytics, data visualization, A/B testing strategies, attribution modeling, and any data-driven marketing inquiries. If you want to see my analytics context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
Best of the Bot: Create an SEO plan for a digital marketing agency
A human asks Search Engine Land's ChatBot to create a content marketing and SEO plan. Here's the answer.
Google Ads turns 23: A look back at the biggest changes and advances in search
A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.
SEO outcomes vs. SEO outputs: Understanding the difference
Here's how focusing on outcomes, not just outputs, can align your SEO efforts with your organization's goals, resulting in a holistic impact.
Google Analytics 4 adds new customization features for 360 customers
The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.
Google confirms sunset details for 4 attribution models in Ads and Analytics
Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates."