Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
Topic: Google Analytics
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
Analytics Recommendations
If you’re looking for analytics recommendations then look no further than this helpful list of tools I have tested for your convenience. The below analytics platforms have all been tried and tested with data from The Online Advertising Guide itself. I can honestly say that all of the below tools are incredibly powerful and useful […]
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Analytics Recommendation: Google Data Studio
Google Data Studio is a free product that you can use to easily create beautiful and powerful charts, dashboards, and reports. It plugs into most Google products for free (Google Analytics, Google Ads, Google Search Console, Google Sheets and more), and there are companies building connectors for other platforms all the time. If you want […]
Analytics Recommendation: Google Analytics
Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage […]
The Ultimate Guide To Advertising Metrics
by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. So What […]
Google Search Console Insights for content creators
Search Console Insights uses both Search Console and Google Analytics data in one view
Google and Ignite Visibility to host advanced paid media event you won’t want to miss
Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns.
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides
SEO myth-busting: What is not a Google search ranking factor
Google has said it doesn't use these signals to inform where your site ranks in organic search results.
How Switching To HTTPS Helps Your SEO
Why are some sites HTTP and some sites HTTPS? If that’s a question you’ve ever asked yourself, then there are some fundamental things you need to know about the internet. Simply put, the S in HTTPS stands for secure and means that a site has a security certificate (more on that below). Back in 2017 […]
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior.
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live yet.
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.
Google tests showing Analytics data in Search Console with ‘Insights’
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install outcomes.
Video: Daniel Waisberg from Google on Search Console and the Search Relations Team
Daniel has a rich history in the search industry, even writing here at Search Engine Land for years before working at Google.
How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
How to use Google Ads Explanations to understand performance changes
The new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions.
FAQ: All about Google Shopping and Surfaces across Google
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Video: Aaron Friedman on content generation ideas and do small things in SEO matter
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of rankings fluctuations.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months.
Google’s right-sidebar featured snippets are no more
The featured snippet variant now appears in Google’s main results column, as the company announced in January.
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
Several WordPress SEO plugins are on the fritz
Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following issues.
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Google Search Console fixed a bug with Google Tag Manager verification
Check to see if your properties are still verified in Google Search Console.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Ad Network Recommendation: AdSense
When a website is starting out, the best way to monetise content is by using Google Adsense. It’s the default ad network for most of the internet for a reason – it is exceptionally low effort and pays reasonably well. And low effort ad revenue is the key for small websites. Small websites need to […]
Google’s SEO job description highlights importance of collaborating with multiple teams
You can apply to work at Google as an SEO -- no joke.
Google Ads testing custom dimensions to enable reporting based on your business structure
Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.