Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: Save $450 on a seat at SMX WestNov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join […]
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows Seller Ratings by country, changes eligibility requirementsNov 9, 2018 by Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Solving complex SEO […]
The features, aimed at helping advertisers "work smarter and exceed your omnichannel goals," were announced at SMX East.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo reaches 30 million queries per dayOct 12, 2018 by Barry Schwartz DuckDuckGo, the privacy focused search engine, keeps growing steadily. Voice search isn’t the next big disrupter, conversational AI IsOct […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Ads chief Sridhar Ramaswamy leaves to join venture firm Oct 2, 2018 by Greg Sterling Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are you guilty of these common SEO mistakes? Sep 24, 2018 by Sherry Bonelli Mistakes happen. When they do, the best response is to learn from your errors, and those made […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New report from MarTech Today: Enterprise Customer Data Platforms: A Marketer’s Guide Sep 14, 2018 by Digital Marketing Depot The customer data platform (CDP) market is expected to generate $1 billion […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Play ‘Brand Offense’ to win at search Sep 12, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How small businesses can see big results with foundational SEO Aug 31, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO […]
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]
After much confusion, Google has issued a statement clarifying the changes made to the query reports in Google Search Console.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report shows YouTube and Google video ranking algorithms differ widely Aug 22, 2018 by Barry Schwartz A new report shows that there’s little correlation between ranking well in YouTube search and […]
Google is opening up Google Search Console automatically, so countless webmasters and site owners will have more access to data and important website alerts.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A checklist: Important SEO points to cover in a content campaign Aug 21, 2018 by Paddy Moogan Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how […]
Curious how Google Analytics will show your traffic coming from Google Image search after the pre-announced referrer URL change? Google has documented it for us in a blog post.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success Aug 20, 2018 by Digital Marketing Depot Amazon has emerged as the primary purchase channel of the US consumer. Nearly […]
We have provided a useful Twitter Engagement Rate Calculator below. Use it to work out the Engagement Rate for your tweets, or whole Twitter account. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any tweet. Feel free to experiment with different scenarios in order to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask the SMXpert – Optimizing for voice search & virtual assistants Jul 20, 2018 by Debra Mastaler SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of […]
In coming months, the Google Image search referral URL will be changing. Make sure your software tools are ready.
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence Jul 13, 2018 by Digital Marketing Depot With mobile search and voice interactions on the rise, it’s more important than ever […]
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”
Google announces machine learning-loaded initiatives at its annual advertiser event.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask the SMXperts – Page Speed, Site Migrations & Crawling Jul 6, 2018 by Debra Mastaler Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internal links: Link building’s secret sauce Jul 2, 2018 by Andrew Dennis Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home and Chromecast device currently offline Jun 27, 2018 by Barry Schwartz Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to […]
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes Jun 13, 2018 by Amy Gesenhues The SEO and SEM community recognized the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing AMP label in Search ads Jun 8, 2018 by Ginny Marvin The label is showing on some text ads with AMPed landing pages. Advanced AdWords Strategies to Personalize Experiences […]
Easily add notes about changes, testing details and results and more in the new AdWords interface.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
We’ve covered keyword and other targeting options in an earlier chapter of this guide, but there are several additional targeting levers available for PPC campaigns. Location targeting Advertisers can set campaigns to run in specific locations. Location bid modifiers allow you to increase or decrease the maximum CPC you’re willing to pay for clicks from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The new and AI-improved Google News now available for iPhone and iPadMay 15, 2018 by Greg Sterling Google News redesign in more than 120 countries on the web, Android and iOS. […]
Google will notify advertisers ahead of the final switch to the new AdWords experience.
It can take a while to gain traction for most people / sites / brands on social media. A whole year isn’t an unlikely time frame before you start seeing any results at all, and it can be quite disheartening until you do start seeing results. Therefore, you should use that first year to hone […]