Topic: Google Analytics

Google Search History Expands, Becomes Web History

Google’s Search History feature, which was switched on as a default option for many Google searchers in February, has now been renamed Web History to reflect how it has expanded to track what Google users do as they surf the web. It’s a huge move for Google and raises anew privacy issues. Below, a detailed […]

Google: Master Of Closing The Loop?

I gave SEO Book’s Aaron Wall a big mention for his piece on trust earlier this week, but he’s got another post out now that deserves as much attention: Google as the Invisible Hand of the Online Economy. In it, he covers things such as how by being everywhere, Google reinforces things for Google itself. […]

Google Website Optimizer Now Available, But Is It Cloaking?

Google Website Optimizer, a tool that allows you to easily test different page layouts, is now available to anyone with an AdWords account. Previously, it had been out in limited beta since last October. It remains unclear whether using the tool would be considered cloaking, which is against Google’s webmaster guidelines. The Good Cloaking, Evil […]

Search Engine Land: January 2007 Statistics Review

Time for the second monthly update on how Search Engine Land is growing. As I said with my review of December 2006 traffic, I hope our traffic statistics will be both interesting and also provide helpful tips to other search marketers. This review especially covers social media sites as a driver of traffic. It also […]

Google Ramps Up Personalized Search

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of “same results, all around” eventually come to an end. For searchers, […]