Topic: Google Analytics

Which Google Products Should A Small Business Use? (Part Two)

Google offers a variety of products beyond its traditional search engine, and many of those products could help a small business owner grow an online business. Even more enticing is the fact that many of Google’s products are free. But that doesn’t necessarily mean a small business should use all of Google’s products. In part […]

Which Google Products Should A Small Business Use?

No longer just a search engine, Google has grown rapidly in recent years into a company that now offers a variety of tools and services, many of which are aimed squarely at small business owners. Some of Google’s most compelling services are free, making them even more tempting to small business owners on a tight […]

This July: Try Google-Free Fridays!

Back in 2002, I called Google the "Marcia Brady" of search. Fans of the Brady Bunch know that Marcia was one of six children, and middle daughter Jan felt Marcia got all the attention. "Marcia, Marcia, Marcia," she’d often complain, just as today, it often seems to be "Google, Google, Google" that’s all you hear […]

Google Confirms Acquisition Of FeedBurner

The Google Blog has confirmed the rumors upon rumors that they have acquired FeedBurner. Google said they have acquired them to give “AdWords advertisers broader distribution to an even wider audience of users.” You can find FeedBurner’s CEO, Dick Costolo’s thoughts on the acquisition here.

Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers

One month ago I mused about possible impact of Google’s DoubleClick acquisition on SEM agencies and bid management tool vendors. This week’s Microsoft acquisition of aQuantive sheds an interesting new light on the situation. As I reported, DoubleClick (and now Google) sells a powerful PPC bid management system called DART Search. Features include one-screen management […]

Detailed Comparison & Review Of Web Analytics Software Underway

StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I am hoping to see come […]

Google Launches “Gadget Ads” Beta

Google Tests ‘Gadget Ads’ from MediaPost reports Google has begun testing a new ad product named “Gadget Ads.” In short, the Google Gadgets you see across the web and on your “iGoogle” (Google personalized) home page will begin to contain ads in them. Currently the ads are being testing in the auto industry but by […]

Does “GoogleClick” Spell The End For Bid Managers?

This week’s announcement of Google’s new AdWords Preferred Cost Bidding may have been a whimper compared to the bang of its DoubleClick acquisition news. But the two events may be related in a way that could spell trouble ahead for the paid search bid management companies like Atlas, Omniture, KeyWordMax, etc. Preferred Cost Bidding allows […]