Analytics & conversion

Google Analytics Leaves Beta & Adds Requested Features

The Google Analytics blog announced that they are taking Google Analytics out of beta and adding several features based on customer feedback. The features include:

  • Hourly Reporting
  • Clickable URLs
  • Cross Segmentation by Network Location
  • Increased number of data rows per page
  • Bounce Rate increase/decrease
  • Better AdWords Integration

The full list of new features and changes can be found here.

Also, Jordan McCollum at Marketing Pilgrim has some nice screen captures of the new features in action.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.