Topic: Google Analytics

Search & Internet Explorer 8

After finally getting the new Internet Explorer 8 beta installed (demands to upgrade Windows, verify Windows, sigh), I spent some time playing with the new search functionality and checking to see if Microsoft was going to try to stack the deck in its favor with the new browser. So far, it remains pretty even handed. […]

WTF! US Court Declares You Have No Privacy On YouTube

You have no privacy on YouTube. So effectively declared a US judge yesterday. And now somebody in the US government better stop grandstanding about search and privacy protection and actually get some laws enacted. Yesterday’s move might be the ultimate incentive, as US politicians realize that what they’ve watched on YouTube may now be open […]

Google Trends Comes To Web Sites: Trends For Web Sites

Google has launched a major addition to Google Trends named Trends for Web Sites. Trends for Web Sites extends Google Trends by enabling you to search for web site addresses, as opposed to just searching for trends by keyword. R.J. Pittman, Google’s Director of Product Management, told me that by entering a domain name into […]

Google Adds TV Campaign Analytics

Google announced that it was adding TV campaign analytics to AdWords. If you’re using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics.

10 Fundamental Tips To Improve Your SEO

In my colleague Matt Lester’s recent Search Engine Land column, he discussed ten tips for a more effective paid search campaign. For this article, I’ll follow up Matt’s advice with ten tips to help you develop a more effective search engine optimization (SEO) campaign. But before we dive into the tips, let’s briefly look at […]

In The Trenches, March 28, 2008

In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “What You Don’t Know About Quality Scores May Kill You,” and this week’s free tips and tools.