SearchCap: The Day In Search, June 13, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• Everyscape:
  Google StreetView Meets Micosoft Photosynth Meets Yahoo’s Flickr
  Brady Forrest at O’Reilly Radar writes about a new startup, Everyscape, which
  is seeking to take ordinary photographs and knit them into a "3D" image
  display for cities. According to Forrest, the company has been around since
  2002 and received funding in 2004. Using a mixture of proprietary technology,
  professionals…
• Google Custom
  Search Engines Easier To Build With New Link Learning Tool
  The Google Custom Search blog announced an interesting new feature that allows
  you to tell Google to customize the search results of your Google CSE based on
  who you link to within your site. Google will look at who you link to, then
  use that information to add content that…
• ninemsn
  Launches Mobilise In Australia, suchen.de Goes Mobile In Germany
  ninemsn, a joint venture between the Microsoft and Australia’s Publishing and
  Broadcasting Limited, has launched a new, ad-supported mobile service called "mobilise."
  It will feature news and branded content from ninemsn, as well as IM, mail and
  local search content and capabilities. The "off deck" service is going to
  be…
• Google
  Analytics Leaves Beta & Adds Requested Features
  The Google Analytics blog announced that they are taking Google Analytics out
  of beta and adding several features based on customer feedback. The features
  include:…
• Dominate Page
  One For Your Brand Phrases
  Facing unfavorable content on page one in the search engine result pages (SERPs)
  for your brand terms can be a challenge. Today’s article discusses a strategy
  that allows you to mobilize all of your company websites to jump to the top of
  the SERPs so that your company dominates…
• Mahalo
  Greenhouse: Get Paid For Writing Search Results
  Jason Calacanis has announced Mahalo Greenhouse, a way for users to get paid
  for writing their own search results for the Mahalo people-powered search
  engine. The Greenhouse FAQ gives more details on the program, where if
  accepted, you can earn $10 to $15 per submission….
• Yahoo Click
  Fraud Settlement Payouts Begin
  Frank Watson at Search Engine Watch reported that Yahoo has been distributing
  funds based on the approved click fraud settlement. Frank reports receiving
  over $11,000 in refunds from Yahoo from advertising activity on the Overture
  platform between October 1, 2004 to June 1, 2005. Yahoo has confirmed that
  these payments…
• B2B Search
  Marketing: Is SEO Or PPC Most Effective?
  When it comes to B2B search marketing, what’s the best strategy—Organic search
  engine optimization or pay-per-click search advertising? In large part, it
  depends on what you’re selling, your budget, your company’s investment
  philosophy, and searchers’ actual behavior….

Search News Headlines From Elsewhere

Applications & Portal Features

• 
  Unlimited Number of Tabs in iGoogle, Google Operating System

Business Issues

• 
  Connecticut AG looking into Google’s charge against Microsoft, News.com
• PayPal
  Introduces PayPal Mobile Checkout – June 11, 2007, Payments News
• Mobile
  Merchants, PayPal
• 
  Is Ask.com’s "The Algorithm" Campaign Really Working?, Search Engine
  Roundtable
• I Went to
  Yahoo’s Annual Meeting, and All I Got Were These Purple Balloons, All
  Things Digital
• How
  many times can you bet on this guy?: Mike Cassidy, VentureBeat
• Internet
  Traffic Firm ComScore To Raise $71 Million in IPO, PaidContent.org
• AOL
  Names John Burbank As Chief Marketing Officer, AOL Press Release
• May
  Search Market Share: Google, Live, and Ask all up, Compete Blog
• 
  Google warrants an inquiry, Financial Times
• 
  New Domains Registered by Microsoft in the Past Few Days, ResourceShelf

Conferences

• 
  SMX: Satya Nadella Keynote Conversation, WebProNews
• 
  First International Conference on Web Search and Data Mining: Info and Call
  for Papers, ResourceShelf
• 
  Let’s Go Local!, Search Marketing Now
• SMX
  Advanced – 2007 Wrap-Up, Search Marketing Expo Blog
• Duplicate
  Text and SMX, Graywolf
• 
  Duplicate content summit at SMX Advanced, Official Google Webmaster
  Central Blog

Local, Maps & Mobile

• 
  LocalSearch Control: Letting users search your map just got easier (and slick
  looking)!, Google Maps API Blog
• 
  Google Maps in Sweden, Google Lat Long Blog
• 
  ‘Black411′ and Niche Directory Assistance, Screenwerk

Paid Search & Contextual

• 
  Zero Impression Reporting Out of Beta, AdWords API Blog
• 
  PPC: Spending Your Time On What Matters, Rimm Kaufman
• 
  Marchex uses Yahoo’s new search tools, DM News
• 
  New Google AdWords Placement Performance Reports Show Scary Clarity on AdSense
  Network, Search Engine Roundtable
• Openads
  Opensource project Raises $5 million, TechCrunch
• 
  Priming Your Quality Score to Boost Campaign Results, Search Engine Watch
• 
  Reprise Media releases Yahoo Panama report, SearchViews

Podcasts

• 
  SMX Review, SEW 10, Ask.com UI, Google & Yahoo Update, Privacy Issues, Street
  Views and More, SearchPulse
• 
  Everyscape Aims To Make Everywhere Virtually Viewable; Ask’s Algorithm
  Campaign; Mahalo Pays For Search Helpers & More!, Daily SearchCast

Searching

• 
  Google SERPs Reverting Back To Blue Bar?, SEO Disco
• 
  Yahoo Testing New Blue Bar Search Results Format, Search Engine Journal
• 
  EU welcomes Google offer on privacy (AP via Yahoo! News)
• A
  Quick Route to the Google Text Cache, Intrapromote

SEM Industry

• Bruce Clay Inc. in "Flip
  Flop" with Mike Grehan playing Jason Calcanis, Threadwatch

SEO & SEM

• 
  What’s Your Biggest Optimization Grumble?, Bruceclay.com
• 
  Domain Mismanagement Plagues Search Performance, ClickZ
• Answer Engines,
  SEO Book
• 
  Use Google AdWords to Plan Your SEO Keyword Strategy, Search Engine
  Roundtable
• Make Your
  PDFs SEO-Friendly, Search Engine Guide
• 
  New SEO Tool: Where’s it Rank?, SEOmoz

Social Media

• The 5 Best Ways
  to Track Your Comments on the Web, Mashable

Video & Image Search

• YouTube
  France to Launch June 19th?, Google Blogoscoped
• 
  Google search results promoting YouTube’s Premier League copyright
  infringement, Currybetdotnet

Other Items

• 
  The Google Jacuzzi, News.com
• Happy
  Second Birthday, TechCrunch, TechCrunch
• Searchery
  Rhymes, MediaPost
• 
  Paris Hilton Searches Increase 538%, Hitwise