Coveted featured snippet space is more exclusive than you think, study shows
A new study on featured snippets in Google shows you how competitive this search real estate can be.
Topic: Google Assistant
Google Actions vs. Alexa Skills is the next big App Store battle
There are thousands of Skills and Actions but very few people are using them.
SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google enables ‘join waitlist’ for restaurantsFeb 13, 2019 by Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Google tests ads in Assistant resultsFeb 13, 2019 by […]
Google tests ads in Assistant results
With the Assistant now on a billion devices, the move was inevitable.
Optimizing content for voice search and virtual assistants for a competitive edge
Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns.
Google adds voice input and spoken results to mobile web search
The search giant appears to be conditioning searchers to use voice across all platforms.
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands.
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.
Google buys expert community and ‘answer engine’ Superpod for $60 million
The speculation is that Superpod founders and assets will be used to improve Google Assistant.
SEO Year In Review: 2018 saw Google updates and a focus on mobile
Here is our recap of what happened in SEO in 2018 - with links and summaries of some of the bigger changes throughout the year in search and SEO.
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.
SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do men and women value online reviews differently? Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating […]
Google updates related searches to show image thumbnails, featured snippet-style results
Featured snippets are now used in the related searches section in Google's mobile results.
Google shutting down Allo, where Google Assistant made its debut
The company is investing in Duo and Android Messages, where it says it's seeing consumer traction.
SearchCap: Google’s filter bubble, live streams in search & exact match naming
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search now supports live streams with Indexing API, structured dataDec 5, 2018 by Barry Schwartz Do you live stream video content? Here is a new way to get more exposure […]
Google search now supports live streams with Indexing API, structured data
Do you live stream video content? Here is a new way to get more exposure for that content in Google Search and Google Assistant.
SearchCap: Google Assistant via Siri, Google video & images & paid search trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 ways to boost organic video resultsNov 21, 2018 by Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand […]
Google Assistant iOS app adds Siri shortcut, making it easier for iPhone users to say Okay Google
iPhone users can now trigger "OK Google" by just asking Siri.
Redesigned iOS Cortana app looks better but adoption challenges remain
Because of a 'structural' disadvantage vs. rivals, Cortana will likely need something more radical to break through.
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
SearchCap: Google Assistant GMB setting, voice assistance & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The age of voice assistance and a new input paradigmNov 2, 2018 by Eric Enge SMX East’s opening keynote from Google’s Naomi Makofsky outlined how marketers can find opportunities for the […]
Google asks SMBs if they’ll accept calls from Google Assistant
Google is testing business owner interest in receiving calls from an AI robot.
Google Home Hub: An SEO perspective
It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.
Survey: 88 percent seek driving directions after a local voice search
9 out of 10 consumers use a voice assistant on their smartphones; 41 percent say they use it daily.
SearchCap: Ad budgets shift from search to Amazon, new Google Ad features, Google Lens
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Choose the Right SEO Vendor Oct 25, 2018 by Digital Marketing Depot A business cannot stay relevant in today’s digital world without an online presence. However, a business could […]
Google Lens feature now within Google Image Search results
Searchers can use Google Lens directly within Google Image search on mobile for some images.
Voice search isn’t the next big disruptor, conversational AI is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Tips for optimizing content for voice search, virtual assistants
Voice search is coming. Here's what you can do today to get ahead of the curve.
SearchCap: Bing Ads language targeting, Google Assistant redesign & dynamic rendering support
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google redesigns the Assistant for touch and digital transactionsOct 3, 2018 by Greg Sterling The new capabilities help developers and further Google’s cross-platform Assistant strategy. Here’s how to copy old AdWords […]
Google redesigns the Assistant for touch and digital transactions
The new capabilities help developers and further Google's cross-platform Assistant strategy.
SearchCap: Google Assistant finds good news, GSC updates, Google Image search traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A checklist: Important SEO points to cover in a content campaign Aug 21, 2018 by Paddy Moogan Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how […]
Google Assistant will now find you ‘good news’
'OK, Google: Tell me something good' triggers positive news stories from the Solutions Journalism Network.
SearchCap: Google mobile speed update, Lenovo debuts Google Assistant, Google deadlines & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 easy ways to multiply your conversions Jul 27, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to […]
Lenovo debuts Smart Displays featuring Google Assistant
Combining a tablet-like display with a high-quality speaker, the Lenovo Smart Display incorporates Google Assistant into an interactive screen for a richer visual experience.
Yext integrates local business listings directly into Amazon Alexa
Name, address, phone and hours, with more to come.
Google releases speakable markup for news publishers interested in Google Assistant
Google has released new markup and schema aimed at bringing more news content to the Google Assistant and Google Home devices.
Ask the SMXpert – Optimizing for voice search & virtual assistants
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to project SEO traffic levels and avoid saying, ‘It depends’ Jul 18, 2018 by Simon Heseltine Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you […]
Google Assistant gets more helpful
The Google Assistant app now offers a new visual overview of your day, with proactive suggestions and personalized information.