6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Topic: Google Express
To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’
The elements are there, now all Google needs is near flawless execution.
Google’s new take on Shopping goes live in U.S.
The new Google Shopping offers personalized recommendations. "Buy on Google" is featured prominently as the company responds to Amazon.
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
Google brings personalized Shopping, local inventory and better checkout to U.S.
The redesign and new features aim to lure shoppers away from Amazon.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to emerge.
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon advertising.
Google Drive’s rebrand to Google One includes offers for hotels found in Search
Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties.
Google Shopping Actions: The new cost-per-sale, unified shopping program on Search, Assistant & Express
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
SearchCap: Google Express search promo, SEO goals & search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New test prominently showcases Google Express in mobile search resultsDec 29, 2017 by Ginny Marvin A test includes a new callout and ad treatment for the shopping program in mobile search […]
New test prominently showcases Google Express in mobile search results
A test includes a new callout and ad treatment for the shopping program in mobile search results.
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content […]
Target expands voice-commerce relationship with Google to battle Amazon
Retailer joins Walmart in climbing aboard the Google Express.
SearchCap: Google Insights Engine Project, Instant AMP label & Google Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google test surfaces user data for publishers as part of new Insights Engine ProjectOct 4, 2017 by Ginny Marvin Several new initiatives are aimed at bringing machine learning into publisher products […]
Can Google Express help traditional retail level the playing field with Amazon?
The enemy of my enemy is my friend for Google and major retail partners.
Google Home partnership with Condé Nast’s Vogue offers new model for publishers
It points the way toward a new form of "interactive audio" with provocative branding, content and commerce possibilities.
Walmart offering voice shopping via Google Assistant and Home
Google is also making its Express delivery service free with purchase minimums.
Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby retailers shown with a local pin icon. After clicking on […]
Google Allows Store-Exclusive “Nearby” Product Listing Ads On Desktop
The ability to advertise locally-available products on Google via local product listing ads on mobile and desktop devices has been available since last fall. However, only on mobile devices could retailers promote items that were just available in-store. Now, Google has unofficially announced that this functionality is being extended to desktop to allow advertisers to […]
Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly budget expenditures. A new performance graph allows advertisers to compare results […]