SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides

By Michelle Robbins

Published: October 13, 2017 at 5:00 pm

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Target expands voice-commerce relationship with Google to battle Amazon
Oct 13, 2017 by Greg Sterling
Retailer joins Walmart in climbing aboard the Google Express.
Google now has 50M Local Guides adding content to Google Maps and Search
Oct 13, 2017 by Greg Sterling
The number of Guides has grown by 10x in just one year.
How to capture urgent leads with call-only ad extensions
Oct 13, 2017 by Allen Finn
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
The nitty-gritty paid search account health check: Part 1
Oct 13, 2017 by Amy Bishop
Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.
Using Google Customer Match to optimize PPC campaign performance
Oct 13, 2017 by Digital Marketing Depot
Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance and ultimately […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Google’s learning software learns to write learning software, Wired
How Marketing Content Resonates with Customers [Interview], Komarketing

SEM / Paid Search

4 tips for troubleshooting PPC performance, PPC Hero
9 Product Feed Optimization Tips To Light Your Google Shopping Campaigns On Fire, Scube Marketing

SEO

Explore more on

Adobe Amazon.com Digital marketing Facebook Google Google Express Google Maps IAB Tech Lab LinkedIn Martech Pay-per-click Russia Search Engine Advertising Search Engine Land Search engine marketing Search engine optimization Social media Target Corporation Voice Commerce Walmart Yoast SEO

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Michelle Robbins

Michelle Robbins, former SVP Content & Marketing Technology, overseeing editorial direction as Editor in Chief for Third Door Media's digital publications, Search Engine Land, MarTech and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect online with Michelle on Twitter @MichelleRobbins, and Linkedin .