Your rankings aren’t telling you what your customers see
Customers don't search in the controlled environment your SEO tools measure. That gap changes how you should interpret rankings.
Topic: Google Search
You can’t demand the click if you won’t give the link
Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
How to de-risk your SEO strategy when Google keeps changing the model behind your rankings
Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
How to launch a news publication that earns visibility in Google
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
Should multilingual websites add English pages for AI visibility?
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
Google Search testing forcing searchers to sign in to get more search results
This is instead of using a captcha to verify the searcher is human and not a bot.
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
AI makes SEO faster, but human expertise still wins
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
Selling SEO or AI services? Your sales team needs more than a pitch deck
When sales is rewarded for closing deals and delivery is judged on results, unrealistic SEO and AI promises become almost inevitable.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
Ghost citations: Why AI search cites your content, not your brand
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
What 15.7 million AI Mode citations reveal about getting quoted by Google
A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses.
Google indexed Claude Chats because Anthropic didn’t block your private chats from search engines
If you make URLs accessible to search engines and do not exclude them properly, search engines will index them.
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Google says don’t include fake or undisclosed incentivized reviews in review snippet structured data
Google updated the review snippet structured data markup documentation with some new guidelines and examples.
How to build an ecommerce product discovery engine
Find trending products before your competitors. Learn how to find trending ecommerce products early and build a repeatable system for spotting winners.
Google says AI Max unlocks billions of new monetizable searches
Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.
Google Business Profile products: 3 ways to productize your presence
Should you use Google Business Profile Products, in-store products, or Merchant Center? Learn which and how to implement.
Google fined €460 million over self-preferencing Search and €430 over Google Play
The European Commission under the Digital Markets Act (DMA) has fined Google about $1 billion.
How to use MCP Servers to speed up SEO research
Learn what it is, how to install and configure MCP servers from SEO tools. Discover multiple use cases to fast-track manual SEO work at scale.
Google loses key DMCA claims against SerpApi in scraping lawsuit
Google has 21 days to amend part of its lawsuit after the court found its SearchGuard allegations were not sufficiently supported.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Does topical authority matter in AI search?
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time.
3.5 Flash-Lite rolling out in Google Search
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.
The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
Top Stories roll out in Google AI Overviews
This is now live in the United States for mobile users and will expand to more in the future.
Google says AI Search features send billions of clicks to websites each week
Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly.
How to report SEO results executives actually care about
If your reports still lead with rankings and traffic, you may be proving SEO performance while failing to prove business value.
Google AI Mode adds Instacart, Canva and YouTube Music integrations
U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.
How to run a local GEO baseline audit
Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.
4 types of content decay and how to fix each one
Some pages need a refresh. Others need a different strategy entirely. Here's how to tell the difference using data you already have.
Google AI Mode ads reach nearly 30% of queries: Study
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Google is AI Mode’s No. 2 most-cited domain: Report
Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.