4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Topic: Google
Google issue sent Search Console redirect error notifications; Google will fix issue
You can safely ignore this notification if you received it over this past weekend.
Google Posts open to hotels for update notices but not promotions
Hotels can now officially use Google Posts in their local listings but in a limited way.
Google Ads refreshes custom columns UI and adds new metrics
When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.
Exclusive: The most popular Yelp search filters
While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.
Ads Creative Studio’s Asset Library is coming to Google Ads
Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.
Google rolling out new map and local interface in search
Google will show local results on the left and a map on the right of those results.
Google News performance report updated for accuracy, expect impression reductions
This is not a ranking change, this is just a change in how Google reports on your rankings.
Bing launches Ethical Shopping hub in UK
The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.
How successful marketers plan paid media in a changing world
Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
Google Ads brings image extensions to desktop devices
When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.
9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says
Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.
Google rolling out new Top stories design on desktop
The change comes two years after the last redesign.
Google Ads updated political content policies
Google is ending some election ads exemptions, adding new election ads serving options and changing verification requirements.
Google Ads issue resulted in spend fluctuations for tROAS and Maximize Conversion Value bid strategies on December 2
"The issue has been resolved and everything is now working as expected," a Google spokesperson said.
Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations
Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.
Google Ads ditches campaign drafts in updated experiments page
The updated experiments workflow is currently rolling out to select advertisers.
Google confirms a bug with Google Ads Editor image uploads
Google is working on a fix for the ad image upload feature in Google Ads Editor.
3 tactics to improve CTAs for increased relevance and conversions
CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines.
When Google’s title change goes wrong
In Part 4 of our Messy SEO series, we look at how Google's SERP title change gutted one of MarTech's most important pages.
Google Search lets you see if a doctor or healthcare facility takes your insurance
Make sure to update your healthcare client's Google Business Profile and website to ensure Google is showing accurate details.
Google adds PrestaShop to list of e-commerce integrations
Google now has shopping integrations for retailers on Shopify, WooCommerce, GoDaddy, Square, BigCommerce and PrestaShop.
Google December 2021 product reviews update is rolling out now
The update will take about three weeks to fully rollout, Google said.
Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges
These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.
Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics
The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.
Google November 2021 core update is finished rolling out
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
Find your Google paid search path to success in 2022
In this live webinar, learn how to drive performance from your campaigns in less time with more confidence.
Cyber Week may be giving way to Cyber Month, according to Adobe
Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.
Google says it values all local reviews, both positive and negative
Google has updated their help documents to say it finds a mix of reviews more trustworthy.
Google Merchant Center now automatically displays badge eligibility for products
Merchants no longer have to manually figure out which badge is being applied to each of their items.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
Google drops its mobile-first indexing deadline, leaves it open-ended
Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..
How marketers can adapt to Google’s local SEO changes
SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.
Google AdSense’s Matched content widget will only show ads starting on March 1, 2022
Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.
Google had a crawling issues that impacted some sites
Between November 11th and November 17th, Googlebot slowed crawling on some websites.
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
Google’s November 2021 core update hit fast and hard; here is what the data providers saw
The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.