Google AdSense related search experiments re-enabled
8-months later, Google AdSense related search custom search style experiments is working again.
Topic: Google
Google Ads error tells advertisers exact match keywords are saving as broad match
The issue has no impact on how keywords are saved and Google is working on a fix.
Search incrementality: How paid and organic work together for better performance
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.
How customer reviews can improve your SEO efforts
Customer reviews aren't just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
Best Buy to sell search ads under its own in-house media company
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
Microsoft releases IndexNow plugin for WordPress
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.
Google fixes user and permissions issue with Search Console
Full user permissions no longer shows as delegated owners for some - this is now resolved.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
Google Search Console products rich result report error handling updated
On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
Google Search Console testing announcement bar
Google looks to be testing a new announcement section at the top of the Search Console interace.
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Google now lets you place products at the top of your local and Maps listing
Google Business Profiles now let's you mark a product as special to pop it to the top.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Messy SEO: Fixing site structure while a Google title change sinks clickthroughs
In Part 5 of our Messy SEO series, we look at the results from Google's title tag changes and other SERP issues affecting MarTech.
Google Ads issue affected a significant subset of users, now resolved
This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.
Build a high-impact SEO strategy in 2022
In this webinar, discover exactly what you need to get in front of your audience and deliver on your 2022 marketing goals.
Google December 2021 product reviews update is finished rolling out
Google has confirmed this update is now complete - days before the Christmas holiday.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Google Search Console accessibility issues fully resolved five days later
Although, it seems most of us have been able to access this tool for the past few days.
DuckDuckGo to launch a desktop browser
That’s one more Chrome alternative that won’t support FLoC.
Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook
Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.
Google Ads rolling out new icons more widely
Over the past few months, Google has been rolling out new icons within the Google Ads console.
Bing launches travel-oriented results pages and a trip-planning hub
The new features may make it even harder for OTAs to compete in the search results.
How to optimize your site for better findability
An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.
Google Maps adds dock to bottom
Searchers can now dock places they find in Google Maps to the bottom of the map interface.
Google Search Console inaccessible for some users
Many SEOs have reported being unable to access Google Search Console.
Chrome will show updated pricing in the tabs grid on mobile
Google also announced more Lens integrations for Chrome as well as the rollout of the “Your carts” card.
Google also had a local search update from November 30 through December 8
This overlapped other ranking updates and a Google map and local pack update design change.
Google confirmed serving issue with Google Search results
If you see your content not showing up in Google Search this morning, you are not alone - it is a confirmed Google bug.
Google Search launches enhanced autocomplete with second column
In addition, Google is testing an edge to edge autocomplete interface and more full width designs.
How marketers can create linkable content to drive more site traffic
Good content is foundational for link building. At SMX Next, Michael Johnson shared how SEOs can create content people want to link to.
You can now link Google Analytics 4 to Google Search Console
The ability to associate GA4 and GSC properties gives SEOs more time to assess GA4’s capabilities ahead of the eventual deprecation of Universal Analytics.
How marketers can prepare for what’s next in page experience
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.
Google Ads unaffected by Log4j vulnerability
However, if you are using an Ads API Client Library and Apache Log4j versions 2.0 to 2.14.1, you should upgrade to the patched version 2.15.0.
Google Review Snippets rich results report updated
You may see a reduction in the number of review objects in this report starting on December 14, 2021.