How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
Topic: Google
Google Search Console logging issue may cause drop in image search performance data
The issue started on January 24 and is still ongoing, so please note this in your reports.
New Google mobile search feature: People Search Next
See what Google's new search feature looks like when you do 'near me' searches on mobile.
Gmail campaigns to stop running on June 28
The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”
Google SERP analysis: PAA appears 10x more than featured snippets
Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
Google tests favicons in text ads
Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
New lawsuit targets Google over location data
Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
The issue, which affected the serving of ads on YouTube, has been resolved.
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other means.
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product schema.
Google Ads launches placement reports for Performance Max campaigns
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.
Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync
Changes from the experiment to the base campaign can also be applied with a single click.
Google heightens adult ad policy enforcement after Reuters finds illicit ads
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.
Google recipe markup now requires specific times, no more time ranges
Google has removed all references to using time ranges in the recipe schema markup help documents.
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
Google Search Console launches desktop page experience report
We now have a tool from Google to see how well our desktop URLs do with page experience.
Google Ads bug again for Gmail on desktop Safari browsers
Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be reprocessed.
DuckDuckGo passes 100 billion searches
DuckDuckGo, the privacy focused search engine, keeps growing steadily.
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit URLs.
Google Business Profiles sets waiting period for new owners and managers
Newly granted users now must wait 7 days before they can manage all the features of the profile.
E-commerce sales jumped this holiday season as search marketers weathered Google updates
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season.
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.
Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.
Google’s page experience update coming to desktop next month
This won't be a big update, but do expect new Search Console reports soon as well.
Google Ads releases disapproved ads auditor tool
This tool is for developers to integrate into their backends and helps you flag and delete policy violating ads across your accounts.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
Google Ads to allow ads for sport betting in New York
Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting.