Google says it has reduced fake Google Maps listings by 70% since 2015
Company cites machine learning and new business verification techniques as main reasons for the decline.
Topic: Google
Google hopeful the mobile-first index will launch by year’s end
But Gary Illyes says it might not go live until 2018.
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
SearchCap: SEO periodic table, Google updates & rank tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains […]
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
Please take Search Engine Land’s SEO Success Factors Survey
Your feedback helps us update The Periodic Table Of SEO Success Factors. Please lend us a few minutes and your expertise!
SearchCap: Google quality drop, Google search tags & a doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A deep look at Google’s biggest-ever search quality crisisApr 3, 2017 by Danny Sullivan Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous […]
Google testing ‘tags’ label in search results snippets
A new Google experiment updates the search results snippets to show tags related to the page. But these tags don't seem to do much of anything.
Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers
Khan designed Chicago's 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world's tallest building.
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
SearchCap: CRO tips, local search proximity & paid search analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check […]
Search in Pics: Google silence box, a noodle cafe & rusty Googlebot
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google silence phone box: Source: Instagram A rusty GoogleBot printed in 3D: Source: Twitter Google Nooooooodle […]
SearchCap: Baidu AMP, paid search bids & Google Maps ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps ad traffic steadily growingMar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and […]
SearchCap: Fred report, Bing Ads budgets & Google rich cards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it has now tracked 4 billion store visits from adsMar 29, 2017 by Ginny Marvin The company says thousands more advertisers will gain access to store visits data as […]
Google says it has now tracked 4 billion store visits from ads
The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling.
Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst
Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update.
Google quietly expands rich cards worldwide
Less than a year since Google first introduced rich cards in the US, they're now expanding the feature globally.
2016 State of Search report: Paid search dominates, but social ads are catching up
SEMPO's survey results show social advertising was the fastest-growing segment among digital marketing efforts.
SearchCap: Google search app, PPC titles & AdWords DSAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget & 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you more features and bug […]
Google Search App for iOS gains Gboard, trending widget & 3D Touch
An update to the iOS Google Search app gives you more features and bug fixes.
AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads
Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign.
Study: PPC cannot accurately identify winning organic titles
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don't necessarily indicate winning SEO titles.
SearchCap: Google image search bug, local insights & post-rank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in the Google Search Console Search […]
SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
In our latest Marketing Land Live, listen in to clips from the "flash session" at SMX West as our panel answered audience questions about Google's dilution of exact match keywords.
Google Search Analytics bug drops some image search traffic from reports
No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix.
SearchCap: Bing Ads Editor updates, local ranking & SEM accounts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career.
Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google has a aquarium/bathtub room: Source: Twitter Google hanging bubble art: Source: Instagram Stevens Creek by […]
SearchCap: Google Fred confirmation, mobile-first index status & future of search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Our search leads won’t let us talk about the Fred updateMar 23, 2017 by Barry Schwartz Gary Illyes from Google said the techniques Fred went after specifically are mentioned in […]
Google: Our search leads won’t let us talk about the Fred update
Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines.
How AI will shape the future of search
Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.
Google’s mobile-first index is (still) months away
At SMX West, Google's Gary Illyes said the company is still experimenting with its mobile-first index and doesn't have an exact timeline for launch.
SearchCap: Google Posts expands, technical audits & site search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical and content audits still relevant?Mar 22, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the […]
Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment.
SearchCap: Google search shortcuts, exact match & local entities
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. […]
SMX West keynote: Google talks about ranking, more in Google Assistant
Google's Jason Douglas shares what marketers and developers need to know about Actions on Google.
Google’s new tappable shortcuts eliminate the need to search on mobile
Rolling out today on Google's search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info.
SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Your playbook for click-to-call paid search is here Mar 20, 2017 by Digital Marketing Depot Consumers now click on “Call” buttons from search ads and landing pages by the billions. To […]
Twiggle offers plug-and-play semantic search to online retailers
Company says its sophisticated search can be implemented without replacement of existing enterprise search.
Google: Hacked sites increased 32% in 2016
Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks.