SearchCap: Google similar audiences, display network & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google rolls out similar audiences for Search and Shopping
  May 1, 2017 by Ginny Marvin

  Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.

• Study: Q1 Google Display Network placements
  May 1, 2017 by Ted Ives

  Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.

• How to optimize for voice search
  May 1, 2017 by Sherry Bonelli

  Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.

• Drive calls and customers with display ads
  Apr 28, 2017 by Digital Marketing Depot

  Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Read this playbook from DialogTech and learn how to: prove the real impact of […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Paid search trends from Merkle’s Q1 report
• Google’s Chrome will add new ‘Not secure’ warnings later this year
• The future of local discovery
• Keyword tiering: A systematic way to juggle your AdWords priorities
• How to unlock marketing’s creative side for martech success
• What your paid search KPI says about you
• 10 experts advise how to powerfully pair growth marketing with SaaS product development
• Why your explainer video matters to your B2B customers

Search News From Around The Web:

Industry

• In Europe’s Election Season, Tech Vies to Fight Fake News, New York Times
• The UK wants new laws impose serious fines on Google (GOOG), Twitter (TWTR), and Facebook (FB) for hate speech, Quartz

Local & Maps

• Bing releases 3.67 Million Square KM of new imagery for Turkey, Greece, Argentina, On MSFT
• Google Local Knowledge Panel Tests Reviews Tab, Search Engine Roundtable
• The 2017 Queensland Floods in Sentinel-2 imagery, Google Earth Blog

Link Building

• What Makes Good Backlinks (& How to Build Them!), Search Engine People

Searching

• Google Continues Black Search Results User Interface Test, Search Engine Roundtable
• Send Recipe To Google Home Now Live, Search Engine Roundtable

SEO

• Ask Yoast: Give a division a separate domain?, Yoast
• On-Page SEO: Page Titles, SEM Rush

SEM / Paid Search

• Gain Deeper PPC Insights With The User Explorer Report, PPC Hero
• How AI & Machine Learning Will Impact Paid Advertising, PPC Hero
• SEMCopilot™ Revolutionizes PPC Account Management, PR Newswire