SearchCap: Google shortcuts, SEO myths & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google shortcuts use personalization and rich content to build next-gen local discovery tool
  May 4, 2017 by Greg Sterling

  Machine learning-driven results entirely bypass the traditional search box.

• Search in Pics: Google net, indoor clothesline & light fixture
  May 5, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor clothesline: Source: Instagram Trapped in the Google net: Source: Instagram Google light fixture: Source: […]

• 3 logical myths about rankings that can destroy a business
  May 5, 2017 by Dave Davies

  Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.

• What to look for in a paid media campaign management tool
  May 4, 2017 by Digital Marketing Depot

  Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software. If you are considering licensing an enterprise […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Why e-commerce SEO is NOT a one-shot wonder
• YouTube quietly pauses search ads to implement brand safety measures
• Don’t underestimate the power of advanced filtering when analyzing crawl data
• YouTube unveils its new lineup of original programming
• Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
• 5 steps to success for low-conversion-volume accounts in AdWords
• Ladders VP of Marketing says working on something meaningful lends purpose to her life
• LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
• Acxiom adds interest-based ShareThis data to its arsenal
• Dynamic video will convert the last digital skeptics
• The other side of brick-and-mortar retail: Survival of the fittest
• The Account-Based Marketing Guide for Modern Marketers

Search News From Around The Web:

Local & Maps

• Updating Google Maps with Deep Learning and Street View, Research Blog
• Google Spam Hall of Shame – A Well Deserved Group Award, Mike Blumenthal
• The Mocoa Landslide in DigitalGlobe imagery, Google Earth Blog

SEO

• 5 ways your merchandising strategy is affecting SEO performance, Marketer’s Braintrust
• 7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday, Moz
• 7 Survival Basics for ‘Fred’ & Other Recent Google Algorithm Updates, Search Engine Journal
• Google Fixes Indexing Bug Based On Forum Thread, Search Engine Roundtable
• Google May Roll Out Mobile First Index On Specific Batch Of Web Sites First, Search Engine Roundtable
• Google Says Mixing Two Affiliate Feeds Doesn’t Add Value, Search Engine Roundtable
• Google’s Gary Illyes Calls Out Six Excellent & Helpful SEOs, Search Engine Roundtable
• On-Page SEO Basics: Meta Descriptions, SEM Rush
• What is on-page SEO?, Yoast

Search Marketing

• Video: Google Mobile First Index Release, Search Quality Raters Hours & SEO & Paid Ads, Search Engine Roundtable