The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Topic: Hilton Hotels & Resorts
Google brings the Assistant to Waze
Part of Google's Assistant everywhere strategy, Waze users will be able to 'avoid tolls' and 'report police' without touching the screen.
SearchCap: AdWords call tracking, SEO failures, & SERP tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]
Local Traffic “Diversion” — Google Claims It’s A Bug, Yelp Says It’s Intentional
Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local search […]
SearchCap: Google Powering Yahoo, DuckDuckGo Auto Suggest & Google Search Console Combine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Testing Google Powered Search Results Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search. 24/7 Bidding: Going Mobile With 100% More Shopping! […]
Live @ SMX East: Deconstructing Pigeon, Google’s New Local Search Algorithm
If the changes going on in local search are giving you a headache, you’re not alone. For example, Google’s Pigeon update is a newly released algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The core changes are behind the scenes, but […]
SearchCap: Google News Publisher Center, Google Pigeon Droppings & New Bing Ads Interface
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Google News Publisher Center Google announced on the Google News blog a new portal for Google News publishers to use to help manage their news sites within Google News. […]
Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update
On July 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and less relevant results. A search for […]
SearchCap: The Day In Search, July 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo & Others Form Coalition Against Domain Name Abuse
Brand Owners on Web Offensive from Red Herring reports that Yahoo, Dell, Coca Cola, Hilton and others have joined together to fight cybersquatting. The companies formed a collation against cybersquatters named Coalition Against Domain Name Abuse. Cybersquatters purchase domain names that are similar to trademark names, such as yahooemail.com and hilt0n.com. Some use that traffic […]
Google My Maps: Mashups For The Masses
Google has just launched “My Maps,” an impressively simple tool within Google Maps that allows users to create personal “mashups” and save or share those with friends or the world at large. A range of formatting options enables the maps to be highly customized and include images or video. Maps can be created “manually” by […]
1-800-Free411 To Launch Local Category Search
Jingle Networks’ free directory assistance (DA) service 1-800-FREE411 is slated this week to launch a new “category search” option, where you call to get matches of businesses in an area that relate to a category of interest (such as movie theaters in Los Angeles, or a dentist in San Francisco). To date Jingle has offered […]