Content

Yahoo & Others Form Coalition Against Domain Name Abuse

Brand Owners on Web Offensive from Red Herring reports that Yahoo, Dell, Coca Cola, Hilton and others have joined together to fight cybersquatting. The companies formed a collation against cybersquatters named Coalition Against Domain Name Abuse.

Cybersquatters purchase domain names that are similar to trademark names, such as yahooemail.com and hilt0n.com. Some use that traffic to earn an affiliate commission on sales from the trademark owners, but others may use it for criminal activities, such as phishing for passwords, bank account details and other personal information.


CADNA President Josh Bourne said:

To effectively combat cybersquatting…and other Internet-based fraud, CADNA will work at the national and international levels to make these practices difficult to establish and unprofitable to maintain.

Postscript: Just spotted a Publishing 2.0 blog post that shows how he wanted to visit TechCrunch but accidently missed some letters and found typosquatters at Techrunch.com, Techcunch.com, and Tehccrunch.com. Nice timely example of cybersquatters in action.

Explore more on

Cybersquatting Dell Domain name Hilton Hotels & Resorts Phishing Red herring TechCrunch The Coca-Cola Company Trademark Trademark infringement Yahoo!
Add Search Engine Land as a preferred source on Google

Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.