Topic: Hitwise

Hulu Traffic Controversy Pits comScore Against Nielsen

In the world of competition between and among websites, search engines and online publishers there is also the “behind the scenes” competition between Nielsen and comScore. Both want to be the source of record for traffic data and both are occasionally the subject of controversy. There was the incident early in 2008 where comScore put […]

SearchCap: The Day In Search, May 13, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New York Times To Restore Links To IHT Stories In Coming Weeks Over the weekend, the New York Times was once again ridiculed for how links to its former International Herald […]

SEO

Hitwise: Less Searchers Clicking On Search Ads?

Paid Search Traffic Share Down 26% from Hitwise reports that paid traffic from search engines is declining. Hitwise’s data said “in the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 – […]

SearchCap: The Day In Search, May 5, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords Opens Up Trademarked Bidding To Most Countries BrandVerity tipped me off to news that Google has modified their AdWords trademark policy to allows bidding on trademarked terms in 190 […]

Gmail, Google Maps Among Fastest-Rising Google Properties

Gmail and Google Maps are two of Google’s hottest properties, while YouTube and Google Image Search are falling on the list of the most popular Google properties. That’s according to Hitwise data that tracked U.S. visits to Google sites during the month of March: Gmail is the big winner here, surpassing YouTube as the number […]

Hitwise: Google Maps Has More Traffic, MapQuest More Engagement

There’s already been considerable discussion of the passing of the maps traffic crown from MapQuest to Google Maps. Hitwise, comScore and Compete all show Google Maps as the traffic leader in the category. One could argue with relative confidence that the long-anticipated development is a consequence of two things: Google’s ability to refer traffic to […]

News Media Bites The Search That Feeds It: Hitwise Data

This week’s battle royale has pitted newspapers and traditional media against Google and online news. If you somehow missed it, the CliffsNotes version is that traditional media (Associated Press, newspapers, etc.) are accusing Internet sites (search engines, news aggregators, etc.) of diverting traffic that should be going to news web sites, profiting off news content […]

Hitwise: Google’s Lead Growing, Searches Getting Longer

Google’s share of the U.S. search market continues to grow according to Hitwise data released today. (PDF download) Google’s market share rose from 72.11% in February to 72.39% in March, while both Yahoo and Live Search saw declines. Year-over-year numbers are also in Google’s favor: It’s up 8% over March 2008, while Yahoo and Live […]

Paris Hilton Is Top Twitter Search Celebrity

I’m filing this one under “I don’t get it” — according to new Hitwise data, Paris Hilton is the most-searched celebrity on Twitter. Do that many people really want to find Paris Hilton? And follow her? The data covers searches done at search.twitter.com during the week that ended on March 21, 2009. Searches for the […]

Twitter’s Traffic Growth & The Rise Of Social Search

There’s a lot of stats and analysis today about Twitter’s traffic, how it compares to other social search sites, and who’s benefiting from all the traffic Twitter can send. It seems no one argues that Twitter is on the rise, but just how high it’s risen is still up for debate. Let’s start, appropriately, with […]

Hitwise: Visits To Gmail Surpass YouTube

Hitwise reported that “for the past two weeks, the market share of US Internet visits to Gmail has been higher than visits to YouTube.” Accordingly, the measurement firm says that Gmail is now second only to Google.com in terms of visits among Google’s properties. Gmail has recently had a number of problems, with several outages […]

Yahoo Remains Big In Japan (& Beating Google)

While stats out from Hitwise today show Google still reigns supreme in the United States, in Japan, it’s a different story. Yahoo remains the top search engine there, the latest stats from comScore show, and it’s growing faster than Google. comScore reports Yahoo is still leading, in a major way, in Japan. Yahoo holds over […]

Search Queries Are Getting Longer: Hitwise Report

More than half of all search queries are at least three words long, and more than a third are four words or longer. That’s according to Hitwise data (PDF) released today: As the chart shows, 1- and 2-word queries are becoming less common, while 4-, 5-, and all the way up to 8+ word queries […]

ComScore To Report Google Maps Now Number 1

Forthcoming January traffic data will reportedly show that Google Maps has taken the lead from MapQuest as the top mapping site in the US. According to the numbers that I received (I’ve asked comScore to verify), MapQuest’s January monthly unique visitors were 41.5 million and Google’s were 42.2 million. This is the first time that […]

Google Maps Nearly Catches MapQuest: Hitwise Report

Google Maps and MapQuest are neck-and-neck in the fight to be the most popular US mapping site. A new report issued today from Hitwise shows the continuing ascent of Google Maps and the simultaneous decline of MapQuest traffic during 2008, with MapQuest pulling away again in the last few weeks: In November, we wrote how […]

YouTube Searchers: It’s All About The Music

You can learn a lot about a web site by peeking below the hood of its internal site search. And, based on Hitwise data out today, YouTube is a surrogate music video search engine. Hitwise research suggests that 72% of the site’s Top 50 search terms from December 2008 are music-related — from L’il Wayne […]

Christmas Logos From Google & Others For 2008

Happy Holidays from Search Engine Land! Below is a listing of special logos from Google and the search industry for the holidays. I also posted this at the Search Engine Roundtable, with links to the past five years of logos from our industry. Everyone, have a happy holidays and thank you all for reading!