Topic: Hitwise

Google’s Search Share Down For 4th Straight Month: Hitwise

Experian Hitwise is the first of the traffic measurement services to check in with numbers for March 2010, and there’s really no other way to say it: March was a strange month of consmer searching. Google continues to lead the way with almost 70% search share, but that represents a fourth straight declining month for […]

SearchCap: The Day In Search, April 2, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are You Overwhelming Your Visitors? Are you overwhelming your visitors? Generally in this column, I offer step by step instructions to figure out a part of Search Engine Marketing on your […]

Q&A With Brian Clifton, Google Analytics Guru Extrodinaire

Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics […]

PPC

Essential Competitive Intelligence Platforms For Your PPC Toolbox

It’s important to keep a well-stocked search marketing toolbox. Third party technology vendors offer a wide variety of discovery and management tools and are absolutely vital in the research phase. A few weeks ago we took a look at some tools that allow you to upload and then track keywords on major search engines to […]

SearchCap: The Day In Search, March 22, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Stops Censoring In China, Hopes Using New Domain Meets Legal Requirements Beginning today, Google is no longer censoring results on its Chinese search engine, the company has announced. But rather […]

SearchCap: The Day In Search, March 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Working On ‘Most Popular Tweets’ Search Project Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or […]

SearchCap: The Day In Search, March 15, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Passes Google (Again) As Most-Visited US Site: Hitwise Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s […]

Google, Yahoo & Portals Are Top Online News Sources: Study

Major news portals — like Yahoo News, Google News, AOL, and Topix — are the most commonly used online news sources, beating out the web sites of major news outlets like CNN, CBS, and the New York Times. That’s according to the the State of the Media report issued tonight by the Pew Research Center’s […]

Live Blogging SXSW: Can The Real Time Web Be Realized?

I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned. Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them talking: Google, Microsoft and Collecta. Plus, you’ve got real-time guru […]

SearchCap: The Day In Search, March 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Live With “In-Stock, Nearby” Mobile Shopping In the range of thigs discussed at Google’s Search Evolution event in December Engineering VP Vic Gundotra demonstrated mobile shopping with real-time inventory […]

Google Is Bing’s 4th Largest Referring Source

What sites send Bing the most traffic? Here’s a surprise. According to Hitwise, Google is Bing’s fourth largest referring source. Below are the top five sites that drive traffic to Bing, or “upstream” to Bing, as Hitwise calls it: MSN is by far the top source, the last site visited by 42.7% of Bing users […]

SEO

Bing’s Market Share Up For Third Straight Month: Hitwise

Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that. Hitwise shows Bing […]

PPC

SEMPO Elects 2010 Board Members

SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]

Companies Ask Courts, Regulators To Restrain Google To Compensate For Own Competitive Failures

In a kind of parallel but interesting variation on the complaints filed in Europe against Google, now being investigated by the European Commission in a preliminary anti-trust inquiry, one of the European complainants Foundem has filed a brief with the US FCC concerning net neutrality. The complaints in Europe, broadly speaking, argue that Google has […]

SEO

Yahoo Answers Gets A New Look

Yahoo has announced a fairly substantial overhaul of how Yahoo Answers looks and works — and as a semi-regular user of the site, I’d say these changes are very welcome. The primary functional changes involve a new set of navigation tabs and a new way of browsing the categories on Yahoo Answers. The four new […]

SEO

SearchCap: The Day In Search, February 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Touch-Phones: Changing The Way We Search For most of us sitting in front of a PC, today’s search engines provide a “more than good enough” way to find information or entertainment […]

Twitter’s Traffic Up 9%, Thanks To Google

VentureBeat reports Twitter has increased their traffic by 9 percent from December to January. After deeper insight from ComScore and Hitwise, it appears that most, if not all, came from Google. When Google added real-time results to their search interface in December, it had a major impact on people discovering Tweets in the search results. […]

Is Facebook Becoming More Important Than Google?

That intentionally “inflammatory” headline is inspired by an article that appeared in the San Francisco Chronicle yesterday, “Facebook directs more online users than Google.” The article cites Compete data and says, “Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the […]

SEO

Nielsen: Bing Regains December’s Losses In January

Search share numbers regularly go up and down a percent here and a percent there; that’s normal. So no surprise that Bing’s January share, as reported by Nielsen, wiped out its drop from December. Here’s the January chart: And for comparison, here are the December and November charts, also from Nielsen: Even Google’s small drop […]

SearchCap: The Day In Search, February 11, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO Industry Cries Foul Over Google SEO ‘Services’ A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on […]

Yahoo Search: This Is The “Dark Time” But We’ll Be Back

Yesterday Yahoo hosted a press event called SearchSpeak that sought to dispel the “misconception,” in the words of new Search Products SVP Shashi Seth, that Yahoo was no longer investing in search. As Seth took the stage to begin his presentation the power in the room went out. Not a very auspicious start to the […]

SEO

Hitwise Announces January Search Market Share Numbers

The latest market share numbers from Experian Hitwise are out, and they look a lot like the numbers did back in November. Here’s the new chart covering market share for the month of January: As you see, Google and Yahoo dropped slightly from December, while Bing gained month-to-month. But if you go back a couple […]

SEO

Ask.com Puts Its NASCAR Sponsorship Back In Garage

Ask.com has ended its NASCAR sponsorship after one year. That’s according to The Sporting News, which reports that the sponsorship was actually fairly successful for Ask.com. Jared Cluff, Ask’s senior VP of marketing, says the deal produced some measurable results in 2009: “We saw double-digit increases in usage among NASCAR fans. With the fan cards […]

SearchCap: The Day In Search, January 14, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Shashi Seth Now At Yahoo From AOL, Cooliris & Google Yahoo announced that they named Shashi Seth as the new Senior Vice President of the Yahoo Search Products team. Shashi Seth […]

SEO

Experian Hitwise: Google Passes 72% U.S. Market Share

Google surpassed 72% U.S. market share in December according to the latest numbers from Experian Hitwise. For Google, that represents a slight gain over November’s share of all U.S. searches. Yahoo, Bing, and Ask.com all saw their search share drop from November to December. In a separate blog post, Hitwise’s Bill Tancer says Bing’s search […]

SEO

SearchCap: The Day In Search, December 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hitwise: Facebook More Visited Than Google on Christmas Hitwise tweeted this morning that Facebook reached the number one site in the U.S. for the first time ever and it happened on […]

SearchCap: The Day In Search, December 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Behavioral Targeting & Google Analytics: How To Create Personas Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in […]

MapQuest Integrates Citysearch Content

MapQuest or variations on its name represent five of the top 22 search queries in the travel category (in November) according to Hitwise. However Google Maps is solidly in first place now as the top mapping site online. That puts MapQuest in the position of having to figure out whether to be content with its […]

SearchCap: The Day In Search, December 16, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Bing’s Unequal Facebook Status Update Deals Last week, Google seemingly caught up with Bing in the war over status updates from social sites, announcing a deal to get real […]

URL Shorteners Come To Google & Facebook

Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as you might one of the established tools: Google URL shortener is not a stand-alone service; you can’t use it to shorten links […]

MapQuest (Finally) Launches Street Views With “360 View”

We’re more than two years in with street-level photography, although Google was the only game in town for most of that time among the majors. There were also less-well-known independents such as Everyscape and MapJack. Then two weeks ago, Bing made a big splash with a very enhanced Silverlight version of Bing Maps and national […]

SearchCap: The Day In Search, December 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real-Time Product Inventory Site Milo Hits 1M Uniques Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it […]

Hitwise: Google Near 72% Of All US Searches

Google is approaching a 72% market share of searches in the U.S. according to the latest release from Experian Hitwise. The November 2009 stats show Google getting 71.57% of all U.S. searches, up almost a full percent from October. Yahoo and Bing both fell month-to-month, while Ask.com gained one percent.

SearchCap: The Day In Search, December 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goggles Search By Images Google Goggles, which I wrote about this morning, is actually now live at google.com/mobile/goggles. The Google Mobile Blog announced it, saying: In a nutshell, Goggles lets […]