SearchCap: The Day In Search, October 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Hitwise
Trademark Protection Using AdGooroo
In my last Industrial Strength post, Using Competitive Intelligence To Protect Your Brand, I wrote about how to use tools like Hitwise to protect your brand. I am going to explore this topic a bit more, but this time show some of the unique features of AdGooroo. Since I did not show an example of […]
Google Maps: #1 In Features, Market Share Rising
As Google Maps continues to roll out new features that competing map services don’t have, web users are rewarding it with big gains in traffic. A recent analyst report says Google is the number one maps site in terms of features and usability, and new Hitwise.com traffic data just shared this week with Search Engine […]
SearchCap: The Day In Search, September 30, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
ISP Behavorial Targeting Test To Begin In UK Tomorrow
The initials for British Telecom (“BT”) might now come to stand for “behavioral targeting” as the company prepares its opt-in trial with Phorm. Phorm is a UK-based firm that seeks to tap ISP behavioral data in an effort to serve more relevant ads to end users. The BT-Phorm “Webwise” test begins tomorrow and promises both […]
SearchCap: The Day In Search, September 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Obama Vs. McCain: Paid Search Keywords
Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows a list of the actual keywords being used by the campaigns. It’s a fascinating look into their “offensive” and “defensive” strategies concerning paid search.
Amid Economic Wreckage And Political Resistance, The Good Ship Google Steams Ahead With Smart Grid, Android, Chrome & More
Advertising spending is down across the board and the financial markets are in a crisis not seen since the Depression. Layoffs are happening or appear to be impending at a number of high-profile tech companies, including HP, eBay and Yahoo. Yet Google appears to be navigating through these difficult economic waters as though it were […]
Google’s Logo Makes A Big Bang For Large Hadron Collider
Today the first beam was circulated through the Large Hadron Collider, world’s largest and highest-energy particle accelerator complex, to test the “big bang” theory or the Standard Model. So Google is sporting a logo of the collider on their homepage:
Using Competitive Intelligence To Protect Your Brand
Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive brand name, but it is not […]
SearchCap: The Day In Search, August 12, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 31, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 24, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 9, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media
Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]
SearchCap: The Day In Search, July 3, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Hitwise: Yahoo Properties Get More Traffic From Google Than Yahoo Search
In a way, it should come as no surprise that most of Yahoo’s own properties get more traffic from Google than from Yahoo Search, according to Hitwise. I would guess that’s also true for Microsoft (though I’ll wait for the blog post to confirm that).
Mr. Google, Tear Down This Google Trends Wall!
About two seconds after Google Trends For Websites came out, people started noticing that one company’s websites oddly had no data available — Google’s own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner […]
SearchCap: The Day In Search, June 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, June 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, May 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search Share Compared: Ratings Service Faceoff, June 2007 To April 2008
With the latest search popularity stats now in from Hitwise, Nielsen, comScore, and Compete, it’s time to pit them against each other and see what they agree — and don’t agree — about in terms of search engine popularity.
Compete: Yes, Google Hits New Search Share High
Compete makes it a quadfecta! No real surprise, the latest search engine share stats out from Compete show Google has hit a new high — just as did previous stats out this month from Hitwise, Nielsen and comScore. Plus, an interesting look at how much search traffic Microsoft’s Live Search Club generates. NOTE: ON THE […]
SearchCap: The Day In Search, May 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
comScore: Google Gets High Again In US Search Share
As with recent search stats from Hitwise and Nielsen, comScore’s latest stats for April 2008 search engine share in the United States shows Google hitting a new high, breaking through the 60% mark for the first time with comScore’s measurements.
SearchCap: The Day In Search, May 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Nielsen: Google Hits New Search Share High
Another ratings service shows Google hitting an all-time high for search share in the United States. This is according to April 2008 search share stats from Nielsen Online that were released (PDF) today. Last week, Hitwise also reported Google hitting a new record. Microsoft also dips below the 10 percent mark for the first time.
SearchCap: The Day In Search, May 14, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Hitwise: Google Again Hits New High; Microsoft & Yahoo Again New Lows
Hitwise released the latest statistics for search engine share in the United States for April 2008. Google has again hit a new high, jumping up 0.65% from the prior month’s high, to 68% of the US search market. Microsoft and Yahoo hit all-time lows — though Yahoo, at least, only drops by 0.1% further from […]
April 2008: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from April 2008:
SearchCap: The Day In Search, April 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
SearchCap: The Day In Search, April 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Ratings Service Faceoff: Search Share Compared, June 2007 To March 2008
I’ve now compiled the latest search popularity stats from Hitwise, Compete, comScore, and Nielsen Online. That means it’s time to put them all together once again, to see what a "panel" of ratings services agree on — and don’t agree on — in terms of search engine popularity.
Nielsen: Google Continues High But Others Rise In Share
Continuing from previous search stats from Hitwise, Compete, and comScore, Nielsen Online is now out (PDF file) with search engine share figures in the United States for March 2008. Similar to Hitwise and comScore, Google remains at a high but unlike some of the others, Microsoft and Yahoo come off lows.
SearchCap: The Day In Search, April 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
comScore: New Google High, New Yahoo & Microsoft Lows, Though Both Rise In Raw Searches
Continuing from previous search stats from Hitwise and Compete, comScore is now out with search engine share in the United States for March 2008. Similar to Hitwise, Google hits a new high while Microsoft and Yahoo hit new lows. But in terms of raw searches, Yahoo and Microsoft showed gains.
SearchCap: The Day In Search, April 15, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.