Topic: Hootsuite

SearchCap: The Day In Search, August 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool Google announced they are migrating three existing AdWords tools directly into a new version of the Google […]

SearchCap: The Day In Search, September 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On” Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early […]

Enterprise Social Media Management Software 2014: A Marketer’s Guide

Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Editorial Advisor: Michelle Stinson Ross, Social Marketing Manager, Offers.com Editors: Karen Burka, Senior Research Consultant Claire Schoen, VP, Marketing […]

Twitter’s Promoted Accounts Now Live

As was rumored last week, Twitter has formally introduced its latest advertising option: Promoted Accounts. Promoted Accounts will show up in the “Who to follow” section of a Twitter home page, and is fully algorithmic in deciding when and which promoted accounts to display. According to the company’s announcement, what and when you might see […]

The Twitter Search Landscape

Twitter reports serving 19 billion searches per month, and that doesn’t even count Twitter-powered searches at the major search engines of Google, Yahoo and Bing. Where are all those searches happening? Who are the big players in Twitter search? No one really knows so far, which makes life tough for search marketers trying to decide […]