Topic: HubSpot

SearchCap: The Day In Search, June 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Interface For “Keyword Ideas” In AdWords Keyword Tool Google has changed the way it’s displaying “Keyword Ideas” in its AdWords Keyword Tool, breaking them into a separate tab so […]

SearchCap: The Day In Search, April 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Intros New Privacy Controls For Mobile Consumers To date Google has not used the mobile handset UDID “device identifier” to target mobile advertising via its AdSense for mobile and AdMob […]

SearchCap: The Day In Search, March 9, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building Empathy For Googlebot With one persona, copywriters and designers will gain a better understanding of Googlebot and do a better job of creating a site that will appeal to him. […]

Google Ventures Backs Another Marketing Company, Hubspot

Hubspot, a software company that makes tools for online marketing, has garnered a $32 million series D funding round from Google Ventures, along with Sequoia Capital and Salesforce.com. The firm’s original investors also participated in the round. Hubspot, founded in 2006 by two MIT alums, offers businesses a suite of software to help them attract […]

SearchCap: The Day In Search, December 13, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Googler Quits To Build Browser To Block Google Tracking TechCrunch reports Brian Kennish, a former Googler, quit Google a few weeks ago in order to build a browser that essentially blocks […]

SMX East 2010 Slide Video: Analytics for Social Media

Analytics for Social Media Presentations from SMX East, October 2010 How can you quantify the value of a tweet? Measure the importance of gaining a friend or follower? Map the scope of a viral marketing campaign? Until recently, measurements of social media marketing campaigns were vague and relied mostly on instinct and intuition. But new […]

The Big List of 2009 Marketing Predictions

If you’ve been thinking about what’s in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what’s around the corner. To that end, here’s a big list of articles and blog […]

PPC

Study Shows Traits Of A Great Search Marketing Company

More than 100% ROI. 31% increase in brand awareness. 30% increase in web site traffic. 22% increase in online conversion rates. Does your search marketing agency hit those milestones? If so, you’re a “best in class” company according to a new Aberdeen Group study, What Does it Take to Create Best-In-Class Search Engine Marketing? Aberdeen […]