AI can’t write this: 10 ways to AI-proof your content for years to come
Despite all the hype, AI still fails at many areas of content creation. Here's how you can double down on things only humans can do.
Topic: HubSpot
Why Performance Max for lead generation often fails and how to make it work
Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
How to optimize underperforming content
Don't let stale or lackluster content drag down your SEO performance. Learn how to find content underperformers and ways to reoptimize them.
Why is content marketing important? 9 reasons to use content
Learn the top reasons why content marketing should be part of every business’s growth strategy in today's digital landscape.
4 communication best practices agencies must employ early in Q4
Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs.
4 new useful LinkedIn Ads features
The new features seem to make ad creation, lead downloads, and finding new audiences much simpler for B2B advertisers.
Future of in-person events: Marketers likely to return in 2023
Most marketers are optimistic they will be back attending in-person events, according to MarTech's Event Participation Index.
10 SEO experts share their favorite interview questions
Hiring for SEO roles? Asking these questions can help you separate the pretenders from the contenders during interviews.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
Google Ads for B2B: How to overcome challenges, platform limitations
Learn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
Google offers limited free training to U.S. companies
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.
First-party data: 4 internal checks to make sure you’re ready
Ask yourself these questions to ensure compliance without sacrificing user engagement.
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
Looks like we made it: Regex finally comes to Search Console; Thursday’s daily brief
Plus, Google updates Merchant Center product data specifications
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day
Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search engines.
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads
Google Page Experience Update to launch May 2021 with new labels in search results
Google will highlight search results that have a great page experience.
Antisemitic memes in image results highlight vulnerabilities in search
“Data voids” enable offensive content to rise to the top of the search results.
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
How would an SEO agency be built today? Part 1: Consumers and trends
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry.
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top Stories.
Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic.
How to evaluate content marketing opportunities during COVID [Video]
“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land.
4 takeaways for content marketers in the time of COVID-19
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
Replay: Pros discuss content marketing during COVID-19
We will dive into what brands should be communicating and ways to stand out with your content while respecting the current pandemic.
Chapter 4: HTML Code & Search Engine Success Factors
These elements in the Periodic Table of SEO Factors encompass the HTML tags that provide crucial information to search engines. They help highlight key parts of your content and influence how your pages appear in search results. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline […]