Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, […]
SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top Stories.
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this year.
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic.
“It's easy to get to get stuck on the pandemic, but how it's impacting day-to-day lives ties a lot to different businesses,” said Amanda Milligan on Live with Search Engine Land.
Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.
We will dive into what brands should be communicating and ways to stand out with your content while respecting the current pandemic.
These elements in the Periodic Table of SEO Factors encompass the HTML tags that provide crucial information to search engines. They help highlight key parts of your content and influence how your pages appear in search results. Are you describing movie showtimes? Do you have ratings and reviews on your e-commerce pages? What’s the headline […]
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
Want to learn more about the power of content in SEO? Watch this interview.
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did you know you can report Google Maps-related spam calls and other violations to Google?Nov 28, 2018 by Barry Schwartz Google local has its share of spam and manipulation issues. There’s […]
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google responsive display ads roll out as new default display format Sep 11, 2018 by Ginny Marvin Advertisers upload their assets and leave the ad creation to Google’s algorithms. Why isn’t […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report shows YouTube and Google video ranking algorithms differ widely Aug 22, 2018 by Barry Schwartz A new report shows that there’s little correlation between ranking well in YouTube search and […]
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
Scott Brinker on why search marketers are uniquely qualified to lead in the new "martech era."
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site.
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
Data integrations span a range of categories and partners.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Exploring a newly-granted Google patent around social signalsOct 7, 2016 by Dave Davies Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare CEO Crowley: “We Do Location Better Than Anybody Else” Dec 7, 2015 by Greg Sterling Foursquare has come a long way from its early days as a social “check-in” app. […]
AdWords is the latest marketing service supported by the reporting and analysis platform, joining Google Analytics, Salesforce, HubSpot and others.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Apple May Launch Google Now Competitor At June WWDC Event New “Proactive” search capability built in part on earlier Cue acquisition. Google Won’t Say If Google Local Changes Due To […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobilegeddon Is Beginning, Not Ending The Mobile Friendly Update has now “fully rolled out” according to Google, but columnist Bryson Meunier believes this is only the beginning. WSJ: Yelp Seeking A […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Success for 2015: Conversion Tips from Inside Experts Is your AdWords campaign ready for success in 2015? 10 WordPress SEO Questions That Took Me 10 Years To Answer! Looking to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Nixed 4,143 Links To YouTube, Groups Under “RTBF” On the heels of our earlier discussion of search-index removal requests under the “Right to Be Forgotten” (RTBF) in Europe, stories came […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi” Google continues to expand the number of quick answers it offers in its results, as well as the size of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests New Search Results Design & Top Navigation Bing is testing several new interfaces for their search results. The tests interface includes moving the top navigation below the search box, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Connect Your Google+ Business Page To Your Google Maps Listing Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google […]
Keeping pace with emerging marketing technologies, determining the best fit, and getting the most from your investment are daunting challenges. At MarTech: The Marketing Tech Conference, industry leaders will help you understand marketing technology and its impact on your organization. Register by Friday, June 6th to save $300 on MarTech. Sessions Just Added The MarTech […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4 Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat […]