Internal linking for SEO: Types, strategies & tools
Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.
Topic: HubSpot
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
5 ways to improve PPC lead quality
When quality matters much more than the quantity of leads, use these surefire tips to help catapult your return on ad spend.
The future of SEO is now: Growth & visibility
The future of SEO is unfolding in real-time. Wondering what’s next in SEO? Find out how modern SEO professionals become growth and visibility experts.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
How to use competitive audits for AI SERP optimization
Analyze competitor content, keywords, and SERP features to boost your visibility in generative AI search results.
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
How to fix unassigned traffic in GA4
Learn how to classify, track, and manage your web traffic effectively, ensuring your campaign traffic are never in the "Unassigned" category.
WordPress pages or posts: Which should you use?
Confused about WordPress content types? Find out when to use Pages or Posts to create a site that's easy to manage and SEO-friendly.
Your guide to easy affiliate marketing for beginners
New to affiliate marketing? We cover everything you need to know—from how it works to choosing programs, building content, and earning your first commission.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.
4 SEO practices with diminishing returns
Some SEO tactics work – until they don’t. Learn which ones lose value over time and how to optimize smarter.
How to make engaging long-form YouTube videos
Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.
How to use advanced SEO competitor analysis to accelerate rankings & boost visibility
Master the competitor analysis to successfully uncover gaps, decode rival strategies, and refine your SEO and PPC campaigns for better results.
5 underrated tools to boost your B2B PPC performance in 2025
These tools will help you track smarter, outsmart competitors, and make sense of multi-channel chaos in 2025.
Google algorithm changes blamed for 50% traffic drop to news site the Sun
The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.
Top 6 B2B paid media platforms: Where and how to advertise effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.
Ex-Hubspotters reveal 5 SEO insights about HubSpot’s traffic woes
Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.
HubSpot’s SEO collapse: What went wrong and why?
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
LTV:CAC explained: Why you shouldn’t rely on this KPI
LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.
57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Top B2B Digital Marketing Strategies for Business Growth
Master B2B digital marketing with key strategies including SEO, PPC, content marketing, and social media.
5 PPC measurement initiatives to set yourself up for 2025 success
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.
How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
Keyword Generator
See how you can use our free keyword generator tool to uncover high-performing keywords and topics for SEO, PPC, and content marketing.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
How to optimize PPC customer acquisition cost for B2B
Improve your B2B PPC campaigns by understanding CAC, using offline conversion imports and improving lead-to-customer tracking.
SEO grew up, a lot of SEOs didn’t
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
How Google ending continuous scroll could impact ORM
Here's how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say.
How to build a high-performing paid search team
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
Repurposing content: How to extend the life of your content assets
Transform your content strategy with effective repurposing. Learn how to breathe new life into existing assets and reach diverse audiences.