How AI search defines market relevance beyond hreflang
Explore how AI evaluates content across markets, and what signals help your local pages get selected, cited, and used.
Topic: Incheon International Airport
Hreflang: The hidden crisis in international SEO
Hreflang tags help Google serve the right language pages. Learn what they are, why they matter, and how to implement them for global SEO visibility.
The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
Why global sites amplify technical errors and steps to prevent this
Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Multilingual and international SEO: 5 mistakes to watch out for
Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.
How to use SEO to enhance your visibility within a specific geographic area
Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.
International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.
5 ways to scale global search management
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
International SEO: How to avoid common translation and localization pitfalls
Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization
The international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry.
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO
Is there ROI in international SEO? How do you build sites that rank after Google algorithm updates?
SearchCap: Google zero results gone, Subscribe with Google for news & non-English URL SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google stops showing zero search results for time, calculations & conversionsMar 20, 2018 by Barry Schwartz After only a week of experimenting with showing only a single answer, Google is putting […]
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
Using Canonical & Hreflang Tags To Launch New Markets Quickly
Last week, someone accused me of being too technical when describing geo-targeting settings — it followed a conversation where I was told that one of my discussions was not “advanced” enough! So, I apologise in advance, as this post is going to be too technical for some and not for others! It’s also a little […]
Developing A Global SEO Diagnostics Plan
A positive trend I have seen over the past few months is companies adopting a dedicated SEO diagnostics person or integrating SEO diagnostics into existing web diagnostics protocols. I have seen a huge missed opportunity, especially with global companies, that don’t take the action to monitor page inclusions, duplicate content and redirection issues. It is […]
Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs
Last Monday, Google announced that they had released “new markup for multilingual content”, see the webmaster tools blog post here. Even for those of us that work in the field of looking after global websites, this produced relatively unexciting headlines along the lines of “Google Launches New Multilingual Markup — Wow”. Big yawn. In fact, digging […]
How To Tackle Refining The Core SEO-Localization Process
Website translation processes can often conflict with SEO objectives. How can these two opposites be reconciled? With such huge sums invested in localization -- it makes sense to get the maximum return on investment -- but you need to review the process. Here's how!
My Dream International Content Management System
Choosing a content management system which helps you make progress internationally - rather than blocking every move - is a good plank to have in your strategy. Even if you're not planning that international expansion just yet. Reason? Retro-fitting a new content management system to an existing project can bring a heap of extra pressure - just when you need it to be helping!