SearchCap: The Day In Search, July 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Topic: Interactive Advertising Bureau
YP Corp. Acquires Classifieds Site LiveDeal
YP Corp., operator of directory site YP.com, has acquired classifieds destination site LiveDeal in a stock transaction worth roughly $12 million. The two sites will, in the near term, maintain separate destinations but trade and combine content. Over time, the destinations will likely tighten or merge. Classifieds is the third largest Internet ad category, capturing […]
SearchCap: The Day In Search, May 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
IAB: Search Continues To Lead Online Ad Spending
The IAB released its full-year 2006 Internet Advertising Revenue Report (here, PDF file) today. U.S. Internet ad spending was worth a total of $16.9 billion, with search accounting for 40 percent or around $6.8 billion, “up 31 percent from the $5.1 billion reported in 2005.” The category distribution of online ad spending was basically the […]
SearchCap: The Day In Search, May 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, April 30, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, April 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SES NY: Click Fraud Remains A Contentious Issue
Yesterday, Click Forenics released its quarterly Click Fraud Index showing a purported increase in click fraud from 14.2 percent in Q4 ’06 to 14.8 percent in Q1. By contrast, Google argues that “click fraud” constitutes less than 0.02 percent of all clicks. Chris Sherman earlier summarized the Click Forensics findings. Click Forensics’ CEO Tom Cuthbert […]
Travelocity: Non-Branded Terms Convert Nearly 25% But “Assists” Might Be Less Than Assumed
Earlier this month, Travelocity’s chief marketing officer Jeffrey Glueck generated a bit of a stir in the search marketing world after giving a speech saying his company found only 4 percent of non-branded search terms brought in bookings. Problem is, Glueck now says those figures weren’t reported correctly. As it turns out, nearly 25 percent […]
Yahoo Appoints New Click Quality Czar
I’ve always believed that click fraud was a bigger PR problem than actual problem for the search engines. Of course there have been raging debates about the percentage of “invalid clicks” that advertisers were receiving and what the click fraud numbers actually are. But the engines historically took the “black box” position that they were […]
SearchCap: The Day In Search, March 19, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Travelocity: “Profound Mistake To Think We’ve Figured Out How To Measure ROI On Search”
Jeffrey Glueck, CMO at Travelocity, offered some controversial, and to some, nearly heretical comments while speaking at the IAB’s Performance Marketing Forum this week in Chicago. According to coverage in Advertising Age, Travelocity has found that it’s a waste to buy non-branded search terms. Fully 96% of Travelocity’s bookings coming from paid search are from […]
An Open Letter to Paid Search Networks
Search marketer and “recovering attorney” Jeff Rohrs has published The Sausage Manifesto, an open letter to paid search providers asking critical questions about billing practices, transparency, click fraud and other issues. He asks a number of pointed questions, then lists eleven requests that he says failure to respond to could damage the industry. His requests: […]