The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here's a look at the paid search changes that mattered most.
Topic: Interactive Advertising Bureau
SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first […]
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: Google assistant on iOS, featured snippets test & Bing trails
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a […]
SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. What your paid search KPI […]
IAB: Paid search was 48 percent of total digital spend in 2016
Spending declined on the desktop but grew by nearly $6 billion overall because of mobile.
SearchCap: Google Home recipes, app indexing & Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Simple tips to get your app indexed, ranked & installedApr 26, 2017 by John E Lincoln Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for […]
336×280 – Large Rectangle
What is a 336×280? 336×280 ads are also known as large Rectangles (or LREC). As the name implies, it is essentially the big brother to a 300×250 (or Medium Rectangle) ad unit. An LREC is 336 pixels wide by 280 pixels tall. The 336×280 ad unit was delisted by the IAB in 2011, but has […]
SearchCap: Google AMP, Bing top searches & ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Searchmetrics Google ranking factors study says content gaining while links losing in importanceDec 13, 2016 by Barry Schwartz Google search ranking factors study is now out, it measured the top 20 […]
SearchCap: Google AdWords customer match, responsive ads & Apple indoor maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New features may be coming to AdWords Responsive AdsDec 1, 2016 by Ginny Marvin Some accounts are now requiring a square image. Google makes it easier to add & remove emails […]
SearchCap: Google communication, search ad growth & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]
Search ads generated 50 percent of digital revenue in first half of 2016
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels.
SearchCap: Google affiliate extensions, SEO fitness & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For manufacturers selling in retail chains, Google launches affiliate location ad extensionsOct 20, 2016 by Ginny Marvin The extension lets manufacturers to show users nearby retail chains in which their products […]
SearchCap: Google’s quality updates, link building & agenda for MarTech Europe
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience Oct 11, 2016 by Glenn Gabe In the second installment of his two-part […]
SearchCap: Google Penguin links, link labels & RGB to Hex answers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin looks mostly at your link source, says GoogleOct 10, 2016 by Barry Schwartz When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their […]
SearchCap: Google algorithm update, iOS10 widgets & images in mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google downplays the Google algorithm ranking update this week as “normal fluctuations”Sep 16, 2016 by Barry Schwartz Was there a major Google algorithm change this week? Many webmasters believe so. Google […]
SearchCap: Google iOS app, Google Search Console export & AdWords characters
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your old content can help with SEOJul 28, 2016 by Tamar Weinberg Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how […]
SearchCap: Google political bug, Google PageRank redirects & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search analytics report adds the ability to compare queries Jun 16, 2016 by Barry Schwartz You can now compare one search phrase to another in the Google Search Analytics report […]
SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Maximizing your mobile impact Apr 29, 2016 by Amy Bishop Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization […]
SearchCap: An AdWords UI wishlist, Earth Day Google doodles & an IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as […]
IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue
Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion.
SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]
SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App marketers can now upload customer IDs to AdWords for targeting on Google Display NetworkMar 7, 2016 by Ginny Marvin The new bulk IDFA/advertising ID upload feature helps developers try to […]
SearchCap: Bing Menus, Google Smart Goals & Yahoo Japan
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Smart Goals For Advertisers That Don’t Have Conversion TrackingDec 10, 2015 by Ginny Marvin Smart Goals harness aggregated conversion data from Google Analytics-enabled sites for advertisers that don’t have […]
CPM Definition
CPM is an ad pricing model used to buy advertising space, most commonly for display advertising or paid social. It is the amount an advertiser pays per 1,000 ad impressions. Typically for this ad pricing model, a specific amount of ad impressions is booked at a set CPM price (rather than working on a pay-as-you-go […]
SearchCap: Google Language Split, Organic Conversions & Paid Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Is Testing Split-View Language InterfaceNov 4, 2015 by Barry Schwartz To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search […]
SearchCap: Google App Interstitial Penalty, Bing Ads Academy & SEO Horror Stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s App Interstitial Giant Ad Penalty Is Now Live Nov 3, 2015 by Barry Schwartz Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial […]
Ad Blocking: Where Do We Go From Here? A PPC Agency View
The recent debate around ad blocking, sparked by the release of Apple's iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and agency owner Pauline Jakober weighs in.
Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects
After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects.
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company.
IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent
Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent. Search led all other categories, though its percentage share of desktop advertising is declining. A year ago, paid-search […]
SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands Commission-Based Hotel Ads Program Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US. Local Search Voted Most Powerful Channel For Local […]
SearchCap: Bing Counts Yahoo Clicks, Personal Ads & SEO Contracts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo […]
IAB: Search Was 50% Of US Digital Ad Spend In 2014, Desktop Still Bigger Than Mobile
Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend nearly 4-to-1.
SearchCap: Google Maps App Revised, Social Links In Knowledge Graph, Google Structured Data Updated
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events Google makes four updates to the events knowledge graph after launching the markup back in March 2014. […]
Search Is Number One Content Discovery Tool For Mobile Users
Yesterday, the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived themselves to be using the mobile web and apps equally despite significant, […]