With a penis joke, AllThingsD previews a major new ad offensive from Yahoo, which will have distinct but related messages for advertisers and consumers. On the advertiser side of the campaign, Yahoo will reportedly stress its reach and scale in an IAB event keynote next week, coinciding with Advertising Week in New York: The main […]
It appears Google has pulled together a bunch of statistics throughout the web and created a small landing page named Google Internet Stats on the Google UK front. The page explains that this service “brings together the latest industry facts and insights together in one place.” Google collected this data from many third party vendors, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Bing Leapfrog Yahoo? Not Exactly We saw the same headline, based on data issued by StatCounter from Thursday. These data reportedly show that yesterday the share of searches went like […]
ClickZ reports Digg has dropped Microsoft as the exclusive ad provider for the site. Microsoft ads started appearing on Digg in October 2007 after Digg and Microsoft made the deal in July. Prior, Digg used Google AdSense ads to monetize the site. Then Digg dropped Google for Microsoft ads and now, it appears Digg will […]
SEMPO formally released data on the state of search engine marketing, its annual survey of agencies and marketers. This year’s survey consisted of 800 respondents from all over the globle. However 68 percent of respondents were from the US, with 20 percent coming from a range of countries. Seven percent of respondents were from Canada […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
According to data released yesterday by the IAB/PwC on Q4 and full year 2008 online advertising revenues, performance-based advertising and search gained while other segments declined slightly or were flat. Overall, online advertising grew 10.6% in 2008 to reach $23.4 billion. US online ad revenue in Q4 was $6.1 billion, up from $5.8 billion in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
AllThingsD and paidContent.org are both reporting on staffing changes at MSN. AllThingsD calls it a case of “musical chairs,” and that seems pretty accurate based on a memo sent out by Greg Nelson of the Global Media Group. Nelson himself is now under Satya Nadella, Senior VP of Search, and Erik Jorgensen, Corporate VP of […]
Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met “in the past few weeks,” and are discussing a plan where AOL’s advertising business would be given to Yahoo in exchange for Time Warner […]
A new JupiterResearch, Marin Software-sponsored study has found some surprising things about large-search marketers and their SEM spending: more than 90 percent would spend as much as 22 percent more — if they had better tools and technology to manage complex campaigns. That potentially represents hundreds of millions — even billions — of dollars that […]
Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion […]
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]
Privacy is dead, get used to it. In the effort to rescue display advertising from its historically dismal performance and so-called “banner blindness,” behavioral targeting (BT) was born a few years ago with Tacoda. It has both increased in popularity and infamy since that time. Consumers prefer more “relevant” ads but they also dislike being […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
BusinessWeek writes about Google’s potential plans to enter the travel arena with a specialized offering. That offering, assuming it appears, would likely include a heavy dose of video. There would also likely be a heavy helping of Maps. Interestingly, Google is pushing Maps and MyMaps today as a travel/trip planning tool.
Other than discussion of online advertising revenues, it’s an all-Google day for Search Biz: rumors of Google Mini being replaced by a hosted solution, a “public art” protest about Google doing business with the Chinese government, and speculation about the future of consumer marketing at Google.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Display advertising currently represents about 32 percent of total US online advertising, according to the IAB. That’s roughly $6.7 billion. Google already dominates the roughly $8.5 billion US search market. But Google’s Tim Armstrong told the Bear Stearns Media Conference in Palm Beach, Florida yesterday that Google expects, in the not-too-distant future, to have a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
At the IAB conference in Phoenix on Monday, Yahoo President Sue Decker made some tantalizing allusions to a new ad platform called “Apex.” According to the NY Times, this stands for “advertiser publisher exchange.”
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A curious thing is happening: Yahoo seems to be executing in the midst of the chaos of uncertainty surrounding its future. Speaking at an IAB event yesterday, Yahoo CEO Jerry Yang
Over the past ten to twelve years, various SEM practitioners have brought up the need for industry standards. I started asking the question in 1998, and others have brought it up since, but the industry seems to have a laissez faire attitude. Albeit, we’ve seen some standardization steps taken by the search engines themselves. Google, […]
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Roughly a year ago, AOL acquired Relegence, a search technology company that offers real-time information and data feeds on a subscription basis to Wall Street professionals. Now AOL is bringing the fruits of that acquisition to a newly redesigned Money & Finance site intended to go head to head with Yahoo Finance, which is the […]
Today, US senators Herb Kohl and Orrin Hatch published a letter (PDF) urging the US Federal Trade Commission to carefully consider the proposed Google-DoubleClick deal. Sure, who doesn’t agree with a careful review? But sadly, the letter gets a lot of things wrong, which is alarming coming out of the US Senate. Or perhaps predictable. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Online ad revenues recorded 25 percent year-over-year growth for a $5.2 billion dollar performance in the third quarter, according to the IAB. Growth from last quarter was a less impressive 3 percent, however. The Internet is on pace to break $20 billion in ad revenues this year, compared with $16.9 billion for 2006. The first […]
Google is attending and sending high-profile representatives to speak at the US FTC’s “town hall” meeting, which starts today, on “behavioral advertising.” The broad phenomenon of behavioral targeting will be under scrutiny as privacy and consumer advocates presumably point out the risks of the practice. On the rewards side will be Google and other Internet […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth was about 26 percent. Search, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Online advertising spend surges 41 pct in Britain from Reuters reports that paid-search ads have grown by 44-percent year to year in Britain. Display ads grew 33-percent, while total online ad growth rose 41-percent. The Internet Advertising Bureau with PricewaterhouseCoopers and the World Advertising Research Centre estimated that total online ad spend in Britain can […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The IAB UK and DMA UK have released the UK’s first code of conduct for search marketing firms. Companies that want to earn the IAB UK’s accreditation must comply with 4 specific criteria.
Click Quality Council Holds First Steering Committee Meeting from Search Engine Watch reports on a recent Click Quality Council Steering Committee meeting where Google’s Shmuman Ghosemajumder said that Google is considering offering a “phone bill-like” AdWords invoice to all advertisers. Frank Watson reported that the Click Quality Council Steering Committee meeting had over 20 attendees, […]