Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Explains Removal Of Age And Gender Targeting From AdCenter What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Finally Takes A Clear Stance On Mobile SEO Practices Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile […]
The IAB released global mobile ad revenue estimates for 2011, building on its earlier release of US mobile ad revenue data. The IAB says that total mobile ad revenues, on a global basis, were $5.3 billion last year. (See our related Marketing Land coverage.) One of the most striking things about the report is how much paid-search dominates […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 Products That Might Be On Yahoo’s Chopping Block Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during […]
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising revenues (46.5%) in 2011 and its share grew from 2010 numbers (44.8%), when it experienced […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two New Bing UI Tests Spotted The folks at Liveside.net, an independent blog that covers Microsoft’s online efforts, have posted screenshots of two new Bing user interfaces that some of their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Parked Domains, Scraper Sites Targeted Among New Search Changes In what’s now to be a monthly update on search changes, a new Google “Inside Search” blog post today tells us […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Webmaster Tools SEO Reports Now Available In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster […]
Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Airport Maps Aim To Make Air Travel Easier Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps. […]
In their regular analysis of revenues generated by the online advertising industry, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers say search unsurprisingly accounted for the most spending of any category (49%) in the first half of the year. Display was next with 37 percent of interactive spend in 1H 2011. Total spending on Search came […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Insurance, Loan-Related Keywords Are Google’s Cash Cows Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to […]
A new IAB-sponsored survey of 300 US-based corporations shows that branded apps and display advertising trump search marketing in mobile. According to the just-released survey almost twice as many marketers used mobile display advertising as used mobile search. Percent Using for Mobile Advertising I’m somewhat surprised by these findings. However the survey sample consisted of […]
In May 2011, the mantle of the most-trafficked food site according to comScore passed to Food Network from AllRecipes, who had held the position for over two years. What was its secret recipe? Buying an audience through the AdOn network – a recipe that apparently didn’t ultimately taste right to comScore. They determined the surge […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is It Time For A New Compensation Model For Search And Digital Marketers? Pay for performance is certainly not a new concept. But a number of digital marketing industry pundits have […]
The IAB announced this morning that online ad revenues were $7.3 billion in the US in Q1 2011. This is a 23 percent increase over the same period last year. In 2010 total online revenues were $26 billion according to the IAB. For the full year 2010 (graph below) paid search constituted 46 percent of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
Yesterday SEMPO and Econsultancy released the 2011 “State of Search Marketing Report” featuring attitudes and spending behaviors of 920 survey respondents (agencies, advertisers) from more than 60 countries. The full report is over 130 pages. The report came out on the same day that the IAB released its full-year 2010 online ad revenue figures. Interestingly, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Number 1 Among Free iPad Apps I was updating some apps on my iPad today and saw that Bing is currently ranked #1 among free apps: Read our overview of […]
The IAB released its full year 2010 online advertising report this morning. Paid search constituted the largest category share of the $26 billion online ad spend, at 46 percent: Search was down a point vs. 2009 in terms of overall share. However it grew 12 percent vs. last year in terms of dollar value. By […]
Those “Ads by Google” and “i” labels on AdSense ads will soon be replaced by an “AdChoices” triangle icon and label, as Google moves to comply with an industry initiative from the Self-Regulatory Program for Online Behavioral Advertising. It will be the single largest roll-out of the “AdChoices” label to date, giving significant momentum to […]
Almost 5 percent of paid search spending in the US is now in mobile, according to a report released last week from banking and investment firm Macquarie Group, using Efficient Frontier data. That mobile search spend could double to almost 10 percent by the end of this year if growth continues at an aggressive pace. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Deal To Scan Some French Books While a US court is still deciding the fate of the Google book scanning settlement, the company has announced a deal with the […]
The IAB reported today that US online ad revenues were $6.4 billion in the third quarter of 2010. That compared with $6.2 billion in Q2 of 2010 and represented 17% growth over the same period a year ago. Through three quarters US online ad revenues totaled $18.1 billion. That would put online ad spending on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Help Clients Through Link Building Confusion This is my first column since returning from SMX East. Thank you to Debra, Danny, Chris, Karen, Elisabeth and everyone else who made […]
This morning the IAB announced online ad revenues for the first half of 2010. According to the report, revenues increased 11.3 percent vs. the same period a year ago. Second quarter ad revenues were $6.2 billion, a 4.1 percent increase over last year. Total 2010 ad revenues to date (through June) were $12.1 billion. Search […]
Most of you have seen the recent and now semi-infamous quote from Google CEO Eric Schmidt about how Google goes right “up to” what it considers a taboo boundary — “the creepy line” — but not beyond: “There is what I call the creepy line,” he said at an event at the Newseum. “The Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google URL Shortener Opened To The Public Just what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — […]
There’s a funny and satirical 1989 British film called “How to Get Ahead in Advertising.” The movie focuses on an ad executive, played by actor Richard E. Grant, who experiences an ethical and mid-life crisis. He develops a boil on his neck, which grows into a literal head (a kind of evil twin) and eventually […]
There can be no doubt that social marketing has been the hot topic for the last few years, but many marketers still have reservations about seriously investing in the space. Whilst many of the reasons for such reticence can be quickly brushed off (it’s just for kids, it’s a fad, etc…) some deserve more attention. […]
Last year Google began integrating structured health-related content at the top of search results (“Health OneBox“). Here’s what that looks like today for a search on “diabetes“: Today Google is expanding that search feature to include medications. When users search on a prescription or generic drug (e.g., “Lipitor” or “acetaminophen”) a summary and description will […]
The truth of most forecasts lies not in their numeric precision but in their direction and trajectory. For years consumer time with the internet has not brought commensurate ad dollars to the medium. The recession, grudging recognition of consumer behavior and years of evangelizing finally appears to be changing all that. Metrics aggregator eMarketer is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internet Ad Revenue Hit Record High In Q4 2009 Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says […]
Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says that U.S. online ad revenue hit an all-time high of $6.3 billion in Q4 of 2009, a 2.6% increase over the fourth quarter of 2008 and a 14% increase over Q3 of 2009. […]
Google scheduled a privacy discussion for reporters and bloggers at its San Francisco offices a couple of weeks ago. The timing turned out to be unexpectedly ironic. The idea was to “walk through a short presentation about [Google’s] guiding principles for privacy, how we use data and some of our comprehensive privacy efforts over the […]
According to November comScore data (published by TechCrunch) Google News is the second largest online news property in the world in terms of traffic. Yahoo ranks as the top global news site. Here’s the partial comScore list: Yahoo News Google News New York Times sites CNN China’s QQ.com BBC MSN In the US Yahoo still […]
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
The US Food & Drug Administration (FDA) issued warning letters issued in late March, 2009 to a number of big pharmaceutical companies, saying that their search ads were misleading and didn’t contain the required disclosure information mandated by US federal regulations. As one might have expected this caused the companies to temporarily pull their SEM […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing 2.0 “Visual Search” Launches, Allows Search By Pictures Microsoft has unveiled Bing 2.0 at TechCrunch50 today, also known as Bing Visual Search, which allows people to “search by picture.” After […]