How entity confusion can hurt your brand’s AI visibility
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.
AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into preference.
Turn reviews, social comments, and call data into content that answers real questions, closes gaps, and stays consistent across platforms.
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices.
A well-known, top rated and trusted brand entity is the cornerstone of organic visibility. Here's how to build yours in five steps.
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise.
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
Many podcasters are noticing that searching for their podcast show's name shows a new knowledge panel in Google Search.
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge panels.
On July 20, 2021 Google will discontinue Google Posts for knowledge panels. Google My Business Posts are not going away.
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.