The entity SEO fix that separated two Danny Goodwins
A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.
Topic: Knowledge graph
Topical authority: How to become the go-to resource on your topic
Want to outrank competitors? Learn how to build topical authority, earn trust with Google, and become the go-to source in your niche—fast.
The Great Decoupling of search and the birth of the agentic web
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.
Building a machine-readable brand: Strategic visibility across all search modalities
Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities
A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI agents, and more.
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
Mike King on relevance engineering and the end of SEO as we know it
SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future.
Writing for SEO: How to write snippet-friendly content that wins in Google and LLMs
Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks.
Inside the AI-powered retrieval stack – and how to win in it
The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank Fusion have changed the search stack.
Search, answer, and assistive engine optimization: A 3-part approach
Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
A 13-point roadmap for thriving in the age of AI search
Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
5 GEO trends shaping the future of search
What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.
Knowledge graphs: An introduction
Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
How the Google leak confirms the significance of author and publisher entities in SEO
This three-tiered approach helps you optimize author and publisher entities, crucial to building trust and boost visibility in search results.
How SEO moves forward with the Google Content Warehouse API leak
Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.
The myth of manufacturing author E-E-A-T
Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.
Google Lens and Circle to Search gains more links, facts and AI Overviews
Not only are the search results more graphical, they have richer information for these more interactive ways of searching.
Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Entity-oriented search: The evolution of information retrieval, explained
Learn how modern search engines use entities, context and knowledge graphs to truly understand queries beyond just matching keywords.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
How schema markup establishes trust and boosts information gain
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
Repurposing content with AI: Streamlining blog roundups and skyscraper posts
Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals.
How SEOs can successfully collaborate with web developers
Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data
You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.