SearchCap: Google local promo box, Moz integration & methbot

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google local knowledge panel testing promotion box
  Feb 2, 2017 by Barry Schwartz

  Google is testing a new Google local knowledge panel layout with owners promotions.

• Want To Speak At SMX London? Here’s How
  Feb 2, 2017 by Chris Sherman

  The agenda for our upcoming SMX London 2017 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on May 23-24, 2017 at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what […]

• Methbot, fake news and five other reasons SEM/SEO interest will surge
  Feb 2, 2017 by Kevin Lee

  Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry.

• Moz Local now provides data from Google My Business
  Feb 2, 2017 by Barry Levine

  The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns.

• Local search: It’s all about mobile
  Feb 2, 2017 by Jacob Baadsgaard

  More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.

• Google AdWords and the conversion blind spot
  Feb 1, 2017 by Digital Marketing Depot

  Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense. After all, online marketing yields new leads at a rate of 54 percent. But marketers who neglect call tracking are missing a major part of the picture. In […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Refreshing competitive search strategies in 2017
• The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile world
• Amazon launches an Alexa hub to help marketers create voice skills
• Back to the future with the Engagement Economy
• Google Data Studio removes 5 free reports limitation
• Super Bowl LI advertisers: Here are the brands gearing up for game day
• 2017: The age of social satellites
• A bot for Kia Motors is the first to debut a new Super Bowl ad
• Three paid social features you need to try in 2017
• Instagram won’t fix Facebook’s ad load dilemma yet, but video might
• You have 50,000+ email subscribers… now what?
• Facebook’s Q4 2016 earnings report in 7 charts

Search News From Around The Web:

Industry

• Yext Hires Duane Forrester as VP of Industry Insights, Yext

Local & Maps

• File associations and a Google Earth / Google Earth Pro dual installation, Google Earth Blog

Searching

• Google Adds "Watch Live" Link to Sports Scores Box in Search Results, The SEM Post
• Recipe search in the Google app is your new MVP, Google Blog

SEO

• 15 SEO Experts Share Link Building and Keyword Research Predictions for 2017, SEM Rush
• An SEO’s Guide to Planning Google Tag Manager Migration, Koozai
• Case Study: How an SEO Company Grew Revenue by 704% with SEMrush, SEM Rush
• Google’s John Mueller & Gary Illyes Express Dislike Towards Read More Button To Expand Content, Search Engine Roundtable
• How to Optimize Your On-Page Signals for Local SEO, Search Engine People
• International Web Hosting Issues: Does Server Location Really Matter?, SEM Rush
• Meta description for search & social, Yoast
• The ASO Impact of #DeleteUber, Mobile Moxie Blog

SEM / Paid Search

• Google has been quietly placing more ads in search results, Quartz
• Increase Google Shopping Revenue by Improving Your Merchant Center Feed, Metric Theory
• Why You Need To Diversify Your PPC Marketing Mix, PPC Hero

Search Marketing

• Google To Host Live Q&A On Hacked & Compromised Site Help, Search Engine Roundtable
• How Super Bowl Advertisers Can Maximize Visibility in Search Results, Merkle