SearchCap: The Day In Search, November 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
  Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, […]
• Search In Pics: Yahoo Archery, Google Laser Doors & Google Analytics Scale
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. gFit – The Google Gym: Source: Google+ Google Laser Door Posts: Source: Google+ Google Analytics Hook […]
• Conversion Metrics Now Available In Google AdWords Bid Simulator
  The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and many-per-click — and conversion values if assigned or […]
• How To Overcome Your Client’s Expectations Of Impossible Results
  There isn’t much I dislike about Web marketing, but dealing with clients whose expectations don’t align with reality has to top the list. While many might gripe and complain that the client “just doesn’t get it” (often a true statement), the client’s absence of reality often has more to do with the marketing team than […]
• Uncloaking Keyword-Specific Organic Traffic To Your Site In The Not Provided Era
  Google recently released news that it is now moving to encrypt all organic search activity. This means that analytics programs will no longer be able to report on keyword terms that drive organic traffic from Google, instead noting the data as being “not provided.” This could be devastating to marketing managers and webmasters who rely heavily […]
• Last Call: Attend SMX Social Media Marketing Conference Next Wednesday In Las Vegas
  Time is running out! SMX Social Media Marketing is next Wednesday and Thursday in Las Vegas. Register now to reserve your spot! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs […]
• MapQuest Aims For Revival With New Mobile App
  Once the leader and innovator in online mapping, MapQuest has fallen pretty far from that perch. While the brand survives and the site is still widely used, it has for several years been overshadowed by rivals including Google and more recently Apple. According to recent comScore data MapQuest’s mobile apps aren’t in the top 15, although […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook’s Recent Privacy Policy Updates Take Effect Today
• American Express To Sponsor Fox TV Clips Promoted Through Twitter Amplify
• Report: Marketing Research Claims Tech Gadgets To Be Most Popular Gifts This Holiday Season
• New TCPA Guidelines: What Do They Mean For Mobile Marketing?
• Last Call: Attend SMX Social Media Marketing Conference Next Wednesday in Las Vegas

Search News From Around The Web:

Industry

• Koozai Win Best Blog At The 2013 UK Search Awards, Koozai
• New Yelp SF Headquarters Open for Business, Yelp Official Blog

Local & Maps

• Better predictions with Google Places API Autocomplete, Google Geo Developers Blog

Link Building

• A Workflow methodology for using Majestic SEO, Majestic SEO Blog
• Should I Respond to This SEO Spammer’s Link Removal Request?, WordStream
• The Road to Manual Penalty Recovery: An Anonymous Case Study, koozai.com
• Was GoogleGuy A Spammer Based On Matt Cutts Latest Link Warning, Search Engine Roundtable

Searching

• Google Image Search Tests Snippets, Google Operating System
• Google Updates Image Search Authorship To Reduce Confusion, Search Engine Roundtable
• UK & Ireland Answerers – Take a Peak at our New Site!, Yahoo Answers

SEO

• SEO For Responsive Websites, Smashing Magazine

SEM / Paid Search

• Google Adds Estimate Conversion Values To AdWords Bid Simulator, Search Engine Roundtable
• Increase Sitelinks Performance with More Detail Using the AdWords API, Google Ads Developer Blog
• Why Agencies Need Better PPC Support, www.beyondthepaid.com

Search Marketing

• Video: Google On Comment Names & Link Spam, Free Google Site Reviews & Yahoo Answers SEO Troubles, Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.