SearchCap: The Day In Search, November 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters
  Not interested in having Google encrypt and secure your searches? Well, now there is a way to stop Google from forcing you to search using Google SSL search. All you need to do is add ?nord=1 to the Google URL parameter. For example, searching Google for SSL would bring you to this secure URL. Trying […]
• Bing, Twitter Renew Deal To Include Tweets In Search Results
  Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing’s search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing’s social search page, bing.com/social, but they’re also showing up in Bing’s main search results. A search for “lax […]
• Search In Pics: Android Pumpkin, Googleween, LinkedIn Band & A LEGO Yoda
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Halloween Pumpkin Figurine: Source: Google+ Minions, Wild Things, Ghostbusters At Googleween: Source: Google+ NextPlay: The […]
• Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords
  Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry, Ericsson and Sony. Google’s final bid was $4.4 billion. Rockstar won the patents for […]
• Case Study: How Should You Be Using RLSAs?
  If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to best make use of this feature, we’ve managed to come to some interesting preliminary conclusions. First, let’s revisit a couple […]
• 3 Tips To Fine-Tune Your Paid Search Program For The Holidays
  With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience, most of the success […]
• Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages
  Those Internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is happening with competition. Using just the Google + country TLD isn’t an accurate […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• With @TwitterAdTips, Twitter Now Gives Advertising Advice Via Direct Messages
• Groupon Gives Itself A Newly Designed Website & Mobile App For Its 5th Birthday
• Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets
• Fun & Games: How To Win Big With In-Game Advertising
• 3 Paid Search Tips For A Successful Holiday Season
• Google: “In Stream” Activity On Google+ Doesn’t Only Happen On Google+ Itself
• Deja Vu: The “Digg Effect” Is Back
• The Daily Show’s Jon Stewart Has The Scoop On Google’s Mystery Barge: It’s A Trap!

Search News From Around The Web:

Local & Maps

• Google just pulled a “Facebook Home”: KitKat’s primary interface is Google Search, Ars Technica

Link Building

• Ahrefs.com Gets New Layout, davidnaylor.co.uk

Searching

• Microsoft Bing Search Becoming More Personalized, BusinessWeek
• What Google Autocomplete Tells Us About People, Koozai
• What Your Search History Says About You (And How to Shut It Up), www.huffingtonpost.com

SEO

• 8 Reasons You Should Perform Regular SEO Audits of Your Website, Bill Hartzer
• Sometimes SEO Is Only As Good As The Clients You Choose, Bill Sebald
• Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday, Moz
• What I Learned from Matt Cutts at Pubcon, Conductor Blog

SEM / Paid Search

• Bing Ads Insiders Podcast: Tight Budget Optimization Tips (Session 2), Bing Ads Blog
• What’s Up With Bing Ads in 2013?, Beyond the Paid

Search Marketing

• Does [not provided] keywords make it more likely for you to PAY to advertise on Google?, Search Engine People
• SEO is Good, SEO + PPC is Better, ReveNews
• Video: Google Security Dashboard, Google Indexing Apps, AdSense Partners & Halloween, Search Engine Roundtable