How Georgia-Pacific uses retail media networks to reach customers
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Topic: Kroger
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Walmart is launching targeted in-store ads at its checkouts
The retailer is expanding its in-store ad offerings, with brands able to run campaigns across multiple formats simultaneously.
Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C.
Microsoft Advertising’s PromoteIQ integration for retailers, brands is now in beta
The on-site search product Microsoft Bing for Commerce is also becoming available to retailers.
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.