Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
Topic: LinkedIn
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
Google to disable Customer Match uploads in Ads API
From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.
Google Ads retargeting: A guide to your data segments
Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
How to revise your old content for AI search optimization
AI rewards clear answers and structured, retrievable content. Learn how to reformat, prioritize, and refine metadata for visibility.
How to increase Google Discover traffic with technical fixes
Discover traffic is shifting toward social posts and AI summaries. Learn which publisher, image, and author signals still drive visibility.
Google patent hints it could replace your landing pages with AI versions
This is only a patent, not something implemented in Google Search. Here’s how SEOs are reacting to the AI-generated landing pages patent.
How to become an SEO freelancer without underpricing or burning out
Specialize, productize, and price your services strategically. Here’s how to build a freelance SEO business that scales without chaos.
ChatGPT ads expand as more brands and trigger patterns emerge
Analysis of 1,500+ prompts shows most placements fire on first queries, while terms like 'best' and 'new' drive commercial intent.
Google’s spam update vs. AI affiliate sites: An SEO experiment
An experiment with AI affiliate sites shows how Google’s spam systems treat low-trust, programmatic SEO — and why it can’t stand alone.
Google to change budget pacing for campaigns using ad scheduling
Google’s new pacing update could increase monthly spend for ad-scheduled campaigns by pushing budgets harder within allowed run times.
The AI writing tics that hurt engagement: A study
An analysis of 1,000+ URLs reveals which AI writing tics correlate with engagement. Some common “tells” don’t matter. A few might.
Google Ad Grants now lets nonprofits optimize for shop visits
You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.
Google Ads support requires account change authorization
Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
Google now attributes app conversions to the install date
Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance.
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
Google Ads shows how landing page images power PMax ads
Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.
The authority era: How AI is reshaping what ranks in search
From PageRank to AI Overviews, Google’s understanding of authority evolved. Here's why brand legitimacy now drives sustainable visibility.
Google Ads shows PMax placements in “Where ads showed” report
Google Ads now shows where Performance Max campaigns run, giving advertisers clear insights to optimize performance.
Microsoft Advertising adds a multi image creative to Shopping ads
Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.
Microsoft rolls out applied Performance Max learning path
Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.
Google Ads adds Results tab to show impact of applied recommendations
Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results.
AI search KPIs: Focus on inclusion, not position
AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility strategy.
Google shifts Lookalike to AI signals in Demand Gen
Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.
Why AI optimization is just long-tail SEO done right
LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.
Google Search Console AI-powered configuration rolling out
This is now live for all users, so check it out.
Google Ads tool is automatically re-enabling paused keywords
Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
Google Ads adds ROAS-based tool for valuing new customers
Google Ads is testing a ROAS-based tool that suggests conversion values to help advertisers bid smarter for new customers.
Why video is the canonical source of truth for AI and your brand’s best defense
A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.
Google pushes AI Max tool with in-app ads
Google is advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
A preview of ChatGPT’s ad controls just surfaced
A leaked preview of ChatGPT’s ad settings shows advertisers how personalization and privacy will shape ads in conversational AI.
How to diagnose and fix the biggest blocker to PPC growth
Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.
Performance Max built-in A/B testing for creative assets spotted
Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.
Google Ads adds a diagnostics hub for data connections
Google Ads’ new diagnostics tool helps advertisers spot data connection issues early and protect conversion tracking and campaign performance.
Why most B2B buying decisions happen on Day 1 – and what video has to do with it
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.