Build your marketing ark: A framework for AI, empathy, and design
Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify decisions and improve marketing performance.
Topic: LinkedIn
Google adds channel performance timeline view to PMax campaigns
Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, YouTube, Display
Google Ads experiments now auto-apply results by default
New Google Ads shortcut speeds rollout after a test wins, but only the metrics you picked get protected when changes move into campaigns.
How to reduce cost-per-hire with LinkedIn recruitment campaigns
Attract qualified, ready-to-move candidates using intent signals, pre-qualification, and funnel segmentation — without wasting budget.
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Wikipedia and Forbes rank among the most-cited sources in AI answers, with Yelp and G2 frequently appearing in recommendation queries.
Technical SEO for generative search: Optimizing for AI agents
Control how AI bots access your site, structure content for extraction, and improve your chances of being cited in AI-generated answers.
Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.
Google brings its Veo video generation model to Google Ads globally
Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.
Stop chasing Reddit and Wikipedia: What actually drives AI recommendations
AI citation data is easy to misread. Acting on it often creates noise, risk, and weak signals instead of real visibility.
AI-forward campaigns are a B2B growth gold mine — if you’re patient
B2B buyers are influenced long before they search. Here's how AI-powered Google Ads campaigns build demand early — and pay off over time.
Google adds seasonal creative theming to PMax asset groups
Google's Asset Group Theming lets advertisers clone and apply seasonal themes to PMax asset groups, without touching the original.
Google March 2026 core update rolling out now
This is the first Google core update of 2026 and follows the March 2026 spam update and the February 2026 Discover update.
LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns.
Why CPC keeps rising – and what to do
CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins.
How to optimize influencer content for search everywhere
Turn creator content into search inventory with keyword briefs, platform research, and SERP tracking across TikTok, Google, and AI.
Google is testing AI-generated animated video clips inside PMax
Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.
The entity home: The page that shapes how search, AI, and users see your brand
Define your entity home, support it with pillar pages, and build corroboration. That’s how search and AI learn to trust your brand.
Why zero-click search doesn’t mean zero influence
Zero-click changes how visibility works, not where knowledge comes from. Here’s why first-party content still matters.
Duplicate website stats appear in Google paid search ads
Identical web statistics are showing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
Google tightens rules on out-of-stock product pages
Google now requires visible disabled buy buttons for out-of-stock products, tightening Merchant Center rules.
Google Business Profile tests AI-generated replies to reviews
GBP feature lets businesses generate suggested replies to customer reviews. You can review, edit, and manually submit replies using AI.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
Google tests “Sponsored Shops” blocks in Shopping results
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
LinkedIn updates feed algorithm with LLM-powered ranking and retrieval
The new feed system will analyze what users read, like, and discuss to connect related topics and push insightful posts to wider audiences.
Why entity authority is the foundation of AI search visibility
AI systems rely on entities and relationships to understand and cite brands. Learn how schema and entity governance shape AI visibility.
The marketing measurement flywheel: A 4-step framework for proving impact
Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.
Google expands Search Console branded queries filter to all eligible sites
Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
Why Tripadvisor still matters for local SEO in 2026
Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust.
5 B2B LinkedIn Ads tests to run in 2026
Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how to test them.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
Google to disable Customer Match uploads in Ads API
From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.